Archive
England’s official Twitter account mirrors the rollercoaster fan experience
England’s official Twitter account takes fans through the highs and lows of an ultimately heartbreaking night.
Tour de France organisers use Strava to help plan the route
Strava was set up to help amateur cyclists flourish. Now its effects are being felt right at the top of the sport.
It’s Coming Home – the evolution of a movement as England reach the semis
Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.
How digital media allowed West Ham to own the content around their new signing
How the signing of Jack Wilshere allowed West Ham’s digital team to create tonnes of content across all mediums.
Clashing with the World Cup: Wimbledon and the Tour de France take different approaches
Wimbledon and the Tour de France take different approaches to dealing with the World Cup.
West Ham and Newcastle use World Cup rest day to steal football’s spotlight
As the World Cup’s lull gives clubs the opportunity to take the limelight again, Newcastle and West Ham duly oblige.
Nike show why the biggest brands don’t have to scramble for World Cup limelight
Nike’s World Cup 2018 social media presence has been a winner despite its low-key approach.
Two good, Two Bad: Brand Activations at the 2018 World Cup
A look at brand activations at the World Cup – some good… some not so good!
Aston Villa’s AVFC Gaming is a fresh take on FIFA18 amongst football clubs
AVFC Gaming is a fan focussed platform, which is a new take on esports to most football clubs.
