Man City study shows media coverage key to growing women’s football
New study shows that media coverage more than grassroots intiatives will have greatest effect on long-term growth of the women’s game.
Cricket World Cup final could be on free to air as power of digital proves compelling
Talks between the ICC and Sky Sports to make the final free to air are reportedly ongoing.
The World Cup must act as a catalyst for women’s football to turn casual fans into passionate ones
The next step for women’s football is to turn casual interest in the World Cup into fans of the Women’s Super League.
Premier League fixture announcement is a wake up call for brands and publishers
The Premier League fixtures have been announced, now’s the time for brands and publishers to start working together.
Digital Sport London: The importance of choosing the right path to grow women’s football
Digital Sport London’s aims for Growing Women’s Football – our July event.
Backlash felt by Three UK shows ambush marketing is risky at Women’s World Cup
Ambush marketing always takes place at major sporting events – but will brands think twice this time if they’re not already stumping up cash to support the women’s game?
Sevilla launch new club shop on Amazon
Sevilla become the latest team to open a club shop on Amazon – but will partnerships become official once the ecommerce giant wades deeper into football with Premier League rights next season?
Real Madrid take over newly-promoted CD Tacon to launch women’s football team
Real Madrid make an acquisition in order to finally launch their own women’s football team.
UEFA Innovation Hub enlists seven start-ups to “shape the sport of the future”
UEFA’s Innovation Hub seeks to integrate new digital technologies into the governing body’s processes to enhance football’s future.
Digital Sport Insider: The FA’s strategy change and Bleacher Report’s hero content
The FA, Fantastec and Bleacher Report had interesting takes on the future trends in sports marketing. Have a listen to their thoughts below.
Fake news and the sports media landscape with Sportradar
This week’s Digital Sport insider is with Jonathan Earle, Customer Director – Sports Media, Sportradar.
House of Highlights, Organic Growth and Getting the Brand Balance Right
House of Highlights went from nothing to 10.6m Instagram followers. The next step is to bring brands on board – how will they negotiate the tricky world of sponsorship?
Digital Sport London: The importance of choosing the right path to grow women’s football
Digital Sport London’s aims for Growing Women’s Football – our July event.
Key takeaways from Digital Sport London: What Now for Sports Marketing?
With The FA, Bleacher Report, and Fantastec on the panel, we saw some of the industry’s greatest experts talk about the future of sports marketing.
DS London: Sports organisations aren’t competitors, they’re allies in the industry’s fight for share of mind
Digital Sport London is back tomorrow (28th March) for March’s event – What Now for Sport Marketing? With a panel
