How PSG and PSV celebrated league title victories – and how Barcelona are almost there

The league titles across most of Europe are now all but sealed. Here’s how the latest winners celebrated their victories on social media.

Inter Social Night causes a storm as players wear social media handles on their shirts

Inter Milan’s first Inter Social Night causes a Twitter storm.

Manchester City release Twitter documentary series with novel way of engaging fans

Manchester City’s Twitter documentary series about grassroots football saw the club use direct messages to remind fans to tune in.

UEFA announces end of Konami partnership paving the way for FIFA 18 esports involvement

UEFA has announced that its agreement with Pro Evolution Soccer maker Konami will come to an end, fuelling speculation that FIFA will soon have the rights to reproduce the Champions and Europa Leagues in its game titles.

What we learned from the first Leeds United SportsTech Demo Day

Insights and summary from Leeds United’s recent Tech Demo Day at Elland Road from Benjamin Penkert from SportsTechX.

Manchester City release Twitter documentary series with novel way of engaging fans

Manchester City’s Twitter documentary series about grassroots football saw the club use direct messages to remind fans to tune in.

In the World of Influencers, Sports Teams are Sitting on Gold

You don’t have true control of Facebook or Twitter channels – the only place you have that is your own site. So, what can you do to make sure people go past the initial Google search and come to your page? 

How Chelsea, Arsenal and Man City promoted their teams in the FA Cup semi finals

Chelsea, Man City and Arsenal are all making strides when it comes to linking up their men’s and women’s teams on social media.

Chelsea’s Sports Tech Hack will keep the club at the cutting edge

Chelsea hold another hack day proving they are committed to innovation in all areas of the club.

NBA sign a deal with Twitch to broadcast every NBA 2K esports league game

NBA partners with Twitch to broadcast every esports game from the rights holder’s esports league.

Man City solidify esports commitment with new partnership deal

Man City’s interest in expanding in both the Far East and in esports have taken a significant step forward.

Formula E captures new and younger audience with impressive digital growth

Formula E posts digital growth and shows it is reaching an increasingly younger audience.

Daily Digest: Euroleague’s new fan engagement platform, ‘Digital Doping’ and the new Sports Media Ecosystem

Today’s Digest gets you up-to-date on ‘digital doping’, Euroleague’s new fan engagement platform and the new sports media ecosystem becoming clearer.

Daily Digest: The State of Football Social Media Report, the Chinese #sportstech landscape and what Digital teams need for people to thrive

After a busy few days in London for the SportsPro Live event. A great start to what will a very busy events season I’m sure. In the meantime there has been much going on in the ‘real world’ to point you in the direction of. 

Digital Sport Insider: McLaren racing show esports is vehicle for talent spotting

Ben Payne, Head of Esports at McLaren, talks about the opportunities esports affords to motor racing.

Digital Sport Insider: The independent spirits driving the sports industry forward

Dan McLaren talks to Benjamin Penkert about his journey creating his startup in sports tech.

Podcast: James Ruth chats about eMLS launch to Digital Sport Insider

On this week’s Digital Sport Insider podcast, Dan McLaren chats to James Ruth of the eMLS Cup.

Digital Sport London: Do esports and the Olympics need each other equally?

Esports and the Olympic Games is an ongoing saga, as is the debate about who needs who the most. Are both the Games and the sport in need of each other?

Digital Sport Insider: Why MLS’s partnership with EA Sports is groundbreaking

Having the ability to see EA Sports’ data on who is playing as your team gives clubs the ability to leverage the game’s popularity in a way they have never been able to before.

The League of Ireland is a model example of how traditional leagues can get into esports

A look back at Digital Sport London’s esports special last week, where our panel discussed which traditional sports league is doing it best when it comes to entering into esports.