Salford City: The most interesting football proposition for brands this summer?
Salford City’s promotion to the Football League makes them one of the most interesting propositions outside of the top tier for brands looking to gain reach in the sport.
England squad announcement shows the nuanced differences between promoting men’s and women’s football
The England women’s squad announcement garnered acclaim from the public and best served the needs of the team.
Man City and Leverkusen show how capturing the mood pays off on social
Reactio to the Champions League defeat to Tottenham mirrored AS Roma’s joy at the same stage last year.
Upping our game: Why safeguarding in sport should be more than a check-list
Paul Stewart believes those working in sport need to understand more about safeguarding children than they do at present.
Brand it like Beckham: why brands are finally taking notice of women’s football
Women’s football is a rising investment opportunity, and here’s why brands are getting excited.
Ligue 1 announces plans to create a new kick-off time to boost visibility in Asia
The race for fans across Asia has led France’s Ligue 1 to announce a new kick-off time from the 2020/21 season.
Sky Sports to stream Netball World Cup on YouTube
The Netball World Cup will not be behind a paywall despite rights owned by Sky Sports.
Borussia Dortmund to release behind the scenes documentary on Amazon Prime
German giants Dortmund are the latest team to bring out a documentary for an online, on-demand streaming platform.
BT Sport confirm Champions League and Europa League finals will be available for free
BT Sport have confirmed that this year’s Champions League and Europa League finals will be made available to all on TV, mobile and YouTube.
Digital Sport Insider: The FA’s strategy change and Bleacher Report’s hero content
The FA, Fantastec and Bleacher Report had interesting takes on the future trends in sports marketing. Have a listen to their thoughts below.
Fake news and the sports media landscape with Sportradar
This week’s Digital Sport insider is with Jonathan Earle, Customer Director – Sports Media, Sportradar.
House of Highlights, Organic Growth and Getting the Brand Balance Right
House of Highlights went from nothing to 10.6m Instagram followers. The next step is to bring brands on board – how will they negotiate the tricky world of sponsorship?
Key takeaways from Digital Sport London: What Now for Sports Marketing?
With The FA, Bleacher Report, and Fantastec on the panel, we saw some of the industry’s greatest experts talk about the future of sports marketing.
DS London: Sports organisations aren’t competitors, they’re allies in the industry’s fight for share of mind
Digital Sport London is back tomorrow (28th March) for March’s event – What Now for Sport Marketing? With a panel
Digital Sport London – Three things to look out for
We had a great call with our panelists this week, and here’s what we’re excited about.
