Stars of women’s sport have huge potential for brands – stop overlooking them!

Working with female athletes isn’t just about being part of a shift in mindsets – it makes perfect business sense too.

Sports Tech: Is Football Playing Technology Keepy-Uppy?

Football isn’t lagging behind the rest when it comes to technology. In fact, it’s leading the charge!

Barcelona integrate sponsors into El Clasico celebrations, adding value for partners

Barcelona includes their sponsors, Pro Evolution Soccer and Rakuten, in their celebrations of their win in El Clásico.

Halloween gives teams a chance to show the personalities under their masks

Halloween has arrived and sports teams around the world are celebrating.

Perceptions of esports are changing as video games are integrated into schools

Nintendo pushes the use of video games in education, which is helping to change people’s ideas about esports.

Goal expands reach in China after signing new partnership with Sina Sports

Publisher Goal.com has signed a deal with Sina Sports to expand its reach in China.

Slash Football and Sky Q are set to release more digital content

Slash Football and Sky Q have entered a new partnership that focuses on digital distribution of football content.

Manchester United attributes its success to online fan engagement

Manchester United, the wealthiest club in the Premier League, says that commercial success and success on the field go hand-in-hand.

House of Highlights, Organic Growth and Getting the Brand Balance Right

House of Highlights went from nothing to 10.6m Instagram followers. The next step is to bring brands on board – how will they negotiate the tricky world of sponsorship?

Digital Sport Insider: How an entrepreneurial spirit is necessary for success

Steve Madincea chats to the Digital Sport Insider podcast about his time in the sports industry and starting up his own business.

Digital Sport Insider Podcast: DAZN aim to change the way boxing is watched in the US

Joe Markowski of DAZN speaks to Dan McLaren about the live-streaming platform’s entry into the US rights market.

DSLondon – TV to Digital: The changing face of sport on TV

Join us in central London in November for a discussion on OTT, live streaming and the future of sport on TV.

Five things we learned from Digital Sport London’s October event

What we learned from Digital Sport London’s October event.