Digital Sport Manchester: Opta’s success shows unique content is a winner on Twitter

Ahead of Digital Sport Manchester, we chatted to Opta about how the unique content they produce is social media gold.

Digital Sport Manchester: How to win the hearts and minds of the next generation

This evening, Digital Sport returns to Manchester for another event, this time held at Social Chain and covering the topic of engaging next-gen fans on social media.

The Social World Cup: From Russia with love (so hit like and subscribe)

Why this year’s World Cup is going to be the most mobile of all time – and how brands can make the most of it.

The Social World Cup: From Russia with love (so hit like and subscribe)

Why this year’s World Cup is going to be the most mobile of all time – and how brands can make the most of it.

FA Cup Furore: Outrage shows why ‘personality’ is so hard to achieve on social media

The weekend saw Harry Kane ‘mocked’ by the official FA Cup account. But should this mean that social media can’t be about personality for UK sports organisations? I hope not.

UEFA announces end of Konami partnership paving the way for FIFA 18 esports involvement

UEFA has announced that its agreement with Pro Evolution Soccer maker Konami will come to an end, fuelling speculation that FIFA will soon have the rights to reproduce the Champions and Europa Leagues in its game titles.

What we learned from the first Leeds United SportsTech Demo Day

Insights and summary from Leeds United’s recent Tech Demo Day at Elland Road from Benjamin Penkert from SportsTechX.

Manchester City release Twitter documentary series with novel way of engaging fans

Manchester City’s Twitter documentary series about grassroots football saw the club use direct messages to remind fans to tune in.

In the World of Influencers, Sports Teams are Sitting on Gold

You don’t have true control of Facebook or Twitter channels – the only place you have that is your own site. So, what can you do to make sure people go past the initial Google search and come to your page? 

Yahoo Sport Revealed as The Sports Technology Awards’ Headline Sponsor

Today, The Sports Technology Awards confirmed a partnership with Yahoo Sport, the mobile destination for sports superfans.

Amazon seals UK and Ireland rights to US Open tennis

Amazon Prime adds US Open to its portfolio of tennis rights and becomes the live home of the sport in the UK.

A community game by the NBA to make Playoffs predictions

As part of the Playoffs, which started last weekend, the NBA has launched with its partner Budweiser a platform to allow fans to make their predictions: NBA Playoffs Bracket Challenge.

Daily Digest: Everton make mascot history & MLB could loosen social media restrictions

Today’s digest brings in news from the MLB, a podcast with journalist Henry Winter, new video functionality on LinkedIn and Everton make robot mascot history.

Daily Digest: NFL Draft analytics, the NBA social media champs and Sports Tech Ireland taking a long walk

Monday’s Daily Digest featuring NFL draft, Portland Trail Blazers, Sports Tech Ireland taking long walk and find out which International Federations are leading the way on social media.

Daily Digest: Euroleague’s new fan engagement platform, ‘Digital Doping’ and the new Sports Media Ecosystem

Today’s Digest gets you up-to-date on ‘digital doping’, Euroleague’s new fan engagement platform and the new sports media ecosystem becoming clearer.

Digital Sport Insider: How Chelsea inspire young people to pursue careers in sport

There are many ways into the sports industry beyond elite playing and coaching – it’s important that Premier League football clubs and others are active in promoting that.

Digital Sport Insider: McLaren racing show esports is vehicle for talent spotting

Ben Payne, Head of Esports at McLaren, talks about the opportunities esports affords to motor racing.

Digital Sport Insider: The independent spirits driving the sports industry forward

Dan McLaren talks to Benjamin Penkert about his journey creating his startup in sports tech.

Digital Sport Manchester: How to win the hearts and minds of the next generation

This evening, Digital Sport returns to Manchester for another event, this time held at Social Chain and covering the topic of engaging next-gen fans on social media.

Digital Sport London: Do esports and the Olympics need each other equally?

Esports and the Olympic Games is an ongoing saga, as is the debate about who needs who the most. Are both the Games and the sport in need of each other?

Digital Sport Insider: Why MLS’s partnership with EA Sports is groundbreaking

Having the ability to see EA Sports’ data on who is playing as your team gives clubs the ability to leverage the game’s popularity in a way they have never been able to before.