News

Comcast NBCUniversal Launches SportsTech

Comcast NBCUniversal has launched SportsTech, a global accelerator for sports technology startups. Unique international partnership combines Comcast NBCUniversal, one of the world’s largest  sports content distributors, with six iconic sports

Benfica ventures into the world of E-Sports

Portuguese club signs Brazilian FIFA star and enters its first competition  Sport Lisboa e Benfica has announced it has entered the world of esports, an industry which has attracted hundreds

McGregor is still UFC’s Social Media Champion despite not fighting for over a year

Nielsen Sports, the global leader in sports industry analytics, using their comprehensive influencer selection tool have today revealed that fan interest in UFC fighter Conor McGregor remains at all time

The Biggest Trends Affecting Marketing in Sports

This article was written by Mildred Delgado There was a time where big-name sponsorship deals were the bread and butter of sports marketing. However, since there’s been an overload of

Stanza partners with Sportradar to bring robust sports data to calendar

Stanza, the global leader in connecting people to events through calendar, has partnered with Sportradar to bring subscribers the best and most engaging in-calendar sports content globally. Sports leagues including the

La Liga surpasses 100 million followers on social media

La Liga has increased its total number of followers on social media 25-fold since 2013 and now has profiles on 12 different platforms publishing content in over 15 languages. Digital

Mexican club Chivas relaunches ChivasTV

The leading Liga MX club relaunches ChivasTV as a full OTT service with StreamAMG Club Deportivo Guadalajara, known as Chivas, have relaunched their direct-to-fan service ChivasTV to offer live matches and

England international Tyrone Mings has invested in football fan app JAFA – and time is running out for fans to join him

JAFA – an acronym for Just A Fan’s Analysis – is a digital platform for football supporters that allows them to read personalised news and engage with fellow fans. The business has been crowdfunding

Eleven Sports secures Super Cup rights in Poland & Portugal

ELEVEN SPORTS will bring live and exclusive coverage of the Spanish Super Cup to fans in Poland and Portugal this week. The tournament will see Barcelona, Real Madrid, Atletico Madrid

Liverpool announce Nike kit deal commencing this summer

European champions and current Premier League champions-elect Liverpool will wear the infamous Nike ‘tick’ on the their jerseys as of this summer after agreeing a lucrative multi-year kit deal with