Opinion
The seven essentials for achieving successful sports branding
By Daniela McVicker When it comes to sports, great branding is a must. Your brand influences how people see your company or team. It helps you to forge connections with
Live Chat: A New Social Experience in Sports
Article written by John S. Kim, CEO and co-founder of global API company SendBird Social media rose to prominence throughout the world due to its potential for connection. Social channels provided the
Snack Media’s Football Content Campaign’s Review: February
By Mike Constanti This series, in partnership with Snack Media, will look at the best football campaigns from advertising to social media on a monthly basis, as Digital Sport evaluates how
Going for gold: How travel brands can leverage major sporting events
By Carolyn Corda, Chief Marketing Officer, ADARA 2020 is set to be a big year for sport. Euro 2020 will tour a series of European countries, with Londoners particularly excited
The evolution of sports data: Going beyond a ‘feeling’
by Christian Holzer, Managing Director at Sportec Solutions How has the collection of sports data changed? How does its application feed into decision making? And what’s next for the industry?
The January 2020 transfer window: Did the Financial Fair Play rules have an impact?
By Andy Turner, Partner at Mercer & Hole Whilst VAR is providing football with some on pitch challenges, another three-letter acronym, FFP, is providing some off-pitch challenges. The January transfer
A look back: Did Amazon Prime give reason to believe in OTT for the Premier League?
By Shania Bedi This season has marked a new beginning for modern-day football as Amazon Prime Video became the third UK-accessible service to provide us with Premier League coverage. Prime
Putting the 24/7 football fan in control
by Simon Dixon, ECD and co-founder, DixonBaxi “The most significant thing in football is the love the fans have. When we have something that gathers and unites people, it is
The rise of the Digital Fan
by Joshua Jibulu, Social Media Executive at Vensy Fan consumption practices have been shaped by the technological and digital advancements we have witnessed in modern sport. Modern technology has provided
January’s Best Branded Football Campaigns
This series, in partnership with Snack Media, will look at the best branded football campaigns from advertising to social media on a monthly basis, as Digital Sport evaluates how the
