Opinion

Man City study shows media coverage key to growing women’s football

New study shows that media coverage more than grassroots intiatives will have greatest effect on long-term growth of the women’s game.

Cricket World Cup final could be on free to air as power of digital proves compelling

Talks between the ICC and Sky Sports to make the final free to air are reportedly ongoing.

The World Cup must act as a catalyst for women’s football to turn casual fans into passionate ones

The next step for women’s football is to turn casual interest in the World Cup into fans of the Women’s Super League.

Premier League fixture announcement is a wake up call for brands and publishers

The Premier League fixtures have been announced, now’s the time for brands and publishers to start working together.

Digital Sport London: The importance of choosing the right path to grow women’s football

Digital Sport London’s aims for Growing Women’s Football – our July event.

Backlash felt by Three UK shows ambush marketing is risky at Women’s World Cup

Ambush marketing always takes place at major sporting events – but will brands think twice this time if they’re not already stumping up cash to support the women’s game?

Is BT Sport’s approach to the Champions League final really the future of sports broadcasting?

BT will make the Champions League final available in almost every conceivable platform – except traditional linear TV for the most part.

Liverpool join TikTok as social media platforms understand the need to attract sports teams

Liverpool’s creation of a TikTok account is a partnership between the two organisations. And it shows social media platforms understand how important sport is to them

Some of the most interesting pieces of branded content in sport this week

How some of the brands with sponsorship portfolios in sport are using branded content deals with publishers to activate to great effect.

Champions League Final: A golden opportunity for publishers to get up off the mat

This weekend’s Champions League final will end one of the most thrilling editions of the competition, and it provides a lesson to sports publishers everywhere.