Opinion

What makes a rights holder a hit on YouTube – The ECB might have the answer

The ECB are a massive hit on YouTube – Digital Sport spoke to Social Media Manager Steven Dent for a wide ranging interview on what makes them so successful.

Eagles, Birdies… and Blue Whales: CT’s Ryder Cup in Numbers

At this year’s Ryder Cup, some of the technological stats are just as impressive as Europe’s landslide win.

Tales from the Unexpected – Leaders Week at Stamford Bridge

Tales and learnings from Leaders Week 2018 at Stamford Bridge.

Not the time for posts: What do players do on social media when results go wrong?

When results go wrong on the pitch, what should players be posting off it? Atheer Al-Salim of Ear to the Ground investigates.

House of Highlights, Organic Growth and Getting the Brand Balance Right

House of Highlights went from nothing to 10.6m Instagram followers. The next step is to bring brands on board – how will they negotiate the tricky world of sponsorship?

What are the real questions we need to be asking about social media marketing

At SportsPro’s The Brand Conference the subject of social media marketing came up – and also one of the questions we should really be asking about social media marketing in sport.

Five things we learned from SportsPro The Brand Conference

SportsPro’s The Brand Conference took place this week, here are some key learnings we took away from it.

The European Tour’s clever trick to spread the word about Oliver Fisher’s 59

Oliver Fisher posted a stunning 59 at the Portuguese Masters, and the European Tour’s Twitter account took full advantage.

How Sportradar data gave publishers the tools to maximise World Cup engagement

How Sportradar’s Sports Journalist Assistant helped publishers feed stats-hungry fans at the 2018 World Cup.

Copa90’s James Kirkham on a new kind of football coverage

The World Cup may feel like an age ago, but the lessons we can learn from it are as fresh as they come.