Opinion

AS Roma and Chelsea show the return of the Champions League is a good time for innovation

Roma pay tribute to Edin Dzeko ahead of Champions League tie and hype fans up for a big night.

In order to break into the mainstream VR needs to define what it is

Do we need a new way of thinking about what emerging technologies can bring to the world?

How social media in sport is becoming more interactive

The latest trend in social media fan engagement appears to be fan takeovers on social media. Is interactive content the new way forward?

Eurosport’s The Cube could be the biggest innovation of this Winter Olympics

Every Olympic Games is the birthplace of one new tech innovation: this year’s big breakthrough might be Eurosport’s The Cube.

Tech companies race for NFL streaming rights as OTT complements linear TV

NFL’s search for a tech company to broadcast Thursday night rights shows the power of live sport to the internet age.

Tough Mudder and the romanticism of a global event with local flavours

Tough Mudder is a worldwide phenomenon, and part of what makes it so popular is its ability to marry a global community with local flavours.

Weekly Briefing: Opta Analytics, Facebook’s Hellish Year & Twitter Finally Makes a Profit

We’re back with another weekly briefing of the best articles out there on the internet this week that you may have missed. Enjoy.

Manchester City and the ‘human’ side of Premier League sponsorship

Vijay Eswaran of QI Group tells Digital Sport about the right approach to the Premier League’s growth in Asia.

Inter Milan’s off the pitch revival continues with latest Instagram takeover

Inter Milan are on their way back to the top. The club has spent the last few years rebuilding since their last Serie A title back in 2010, when a

Latest YouTube figures show how sports content is turning into lifestyle content

As fans watch non-live sports content as entertainment and separate ‘sport’ from ‘fitness’, is sports content becoming lifestyle content?