Opinion

Gfinity enlists Barry Davies to lend an iconic voice to FIFA 19 in social media video

The Gfinity Elite Series Final took place on Friday, with Barry Davies featuring to provide a snippet of nostalgic commentary.

Influencer marketing is the answer for authentic and memorable campaigns

This is a guest post by Tunde Salau, Co-founder, AI-driven Influencer Marketing platform Vensy. “Authenticity is crucial to continued loyalty from fickle audiences,” says Ashley Deibert of Forbes Magazine. She

Pinsent Masons’ Annual Sport Forum: Some talking points for digital disruption

At Pinsent Masons Annual Sports Forum, innovation and progress was on the agenda.

The Future of Esports as a Stadium Sport

As esports grows, its special requirements will need to be met: stadiums that can host top esports tournaments will need to be built.

OTRO’s launch adds another platform to the crossroads of sport and culture

OTRO’s launch brings a yet another new player into a crowded marketplace – but is the crossroads of football and culture a winning niche?

How the NFL is working to build a home away from home in the UK

The NFL’s attempts to expand their UK fan base looks to be paying off, touting record ticket sales, TV audiences, and sponsorship revenue, but will their fans in the UK

Making gymnastics mainstream through vlogs

Nile Wilson, Olympic gymnast and vlogger, believes that building his brand can make gymnastics mainstream in the next ten years. On YouTube, he has over a million followers, and he’s

LPGA Pro Becky Brewerton thinks her own sport needs to catch up with its tech development

The Yahoo Sports Technology Awards interviewed Ladies European Tour Golf Professional Becky Brewerton to discuss the Awards, where sports technology may be guiding the future of sport, as well as

What F1 needs to do to keep growing in the digital age

How can Formula One build on its successes on digital media and grow its sponsorship income.

The Power of Sport Over Consumers: Why Every Brand Must Tap into Sports Marketing

Why brands should be more in tune with the power sport has over consumers.