Opinion

Why technology has a powerful impact on sport today

By Angela Baker It goes without a doubt that technology is affecting all industries of the world, and sport is no exception. People can now communicate faster, exchange ideas, and

How did Amazon Prime Video fair on its Premier League debut?

By Michael Constanti Last night was historical for the Premier League. Amazon broadcasted their first two football matches through their Prime Video streaming service. However, it wasn’t plain sailing for

Our top takeaways as SportsPro deliver another wonderful OTT Summit in Madrid

The 2019 SportsPro OTT Summit was hosted at the fantastic ‘Melia Castilla’ in Madrid this week and was the place to be for the who’s who of the biggest players

Could ID registration fix abusive culture on social media?

Social media can be an emotional rollercoaster. It can do a lot of good: keeps you closer to those you love by breaking barriers of distance, can log your best

Women’s sport is an open goal for brands 

By Lucy Banks, Head of Content for Brands, Google EMEA The 2019 Women’s World Cup will go down in history as a landmark moment for women’s sport. A record 28.1 million

October’s top 5 Best Branded Football Content Campaigns

This series will look at the best branded football campaigns of October from television advertising, to social media posts and online offers, as Digital Sport evaluates how the biggest names

Arkadium’s Rob Caliolo talks immersive advertising, change in gaming & the impact of social media on player personalities

“I think that fans and individuals, particularly in the younger demographic, are seeing the world through that individualistic lens more and more.” These are the words of Rob Caliolo, Vice-President

The Athletic team up with These Football Times in exclusive content partnership

The Athletic made a huge noise as they crossed the Atlantic Ocean and entered the UK market, bringing their subscription-based model of football writing to the country in which the

Top 5 football kits as Puma’s latest Italy jersey continues sentimental trend in shirt designs

Football fans have always been sentimental about their team’s shirts, desperate for a kit that represents the side’s values, history, colours, but also one that looks very stylish and fresh

September’s top 5 Best Branded Football Contents Campaign

This series will look at the best branded football campaigns of September from television advertising to social media posts and online offers as Digital Sport evaluates how the biggest names