Opinion

NFL UK has a big week on Twitter as stars come to town

It was a big week for the NFL in the UK as big stars came to London.

Instagram launches IGTV – how will sport react to the change?

Instagram has announced the launch of IGTV and the arrival of long-form video content on the platform – how will this affect sport?

West Ham’s slick transfer announcement is a lesson to others

West Ham United’s announcement of Lukasz Fabianski hit all the right notes for a transfer announcement.

England v Tunisia viewing figures show how important live streaming is becoming

England’s opening group game drew a serious audience on the BBC. And iPlayer requests shows why providing a choice of viewing methods is so important.

England’s players fall well behind World Cup rivals on social media

England’s World Cup team lags behind its rivals when it comes to social media prowess.

How England’s social media output creates optimism about the World Cup

England usually go into major tournaments with the media on their backs. This time, they’ve created their own coverage and are much the better for it.

FIFA’s fan-led reporters shows why this World Cup is different to the others

Fan interaction and the explosion of content is what will make this World Cup different to all the others.

Brighton cover Premier League fixture announcements in bizarre fashion

The Premier League fixture announcement took up the attention of most football fans on Thursday morning as they learned who their clubs were going to be playing and when next

Premier League clubs build up to the World Cup by adding to fevered atmosphere

Premier League clubs are getting involved in World Cup fever.

What the Premier League can learn from Ligue 1 ahead of big fixture annoucement

Ligue 1’s fixture announcement on Twitter was innovative and informative. What will the Premier League do for its big reveal?