Opinion

Arkadium’s Rob Caliolo talks immersive advertising, change in gaming & the impact of social media on player personalities

“I think that fans and individuals, particularly in the younger demographic, are seeing the world through that individualistic lens more and more.” These are the words of Rob Caliolo, Vice-President

The Athletic team up with These Football Times in exclusive content partnership

The Athletic made a huge noise as they crossed the Atlantic Ocean and entered the UK market, bringing their subscription-based model of football writing to the country in which the

Top 5 football kits as Puma’s latest Italy jersey continues sentimental trend in shirt designs

Football fans have always been sentimental about their team’s shirts, desperate for a kit that represents the side’s values, history, colours, but also one that looks very stylish and fresh

September’s top 5 Best Branded Football Contents Campaign

This series will look at the best branded football campaigns of September from television advertising to social media posts and online offers as Digital Sport evaluates how the biggest names

Underinvestment in Digital is Harming Revenue Growth in Elite Sports

By Adam Mussa With Australia’s two biggest leagues finished for 2019 I feel it’s time to look around at the changing marketing and sponsorship landscape within the sporting industry. The

The Lessons Football can Learn from Basketball’s Summer of Free Agency

by Joshua Jibulu, Social Media Executive at Vensy Football and Basketball are mammoth sports. They attract huge global audiences for the best part of the calendar year. All gathered to

The Growing Attendance Model (GAM)

by Geoff Wilson The purpose of this model is to provide football federations, leagues and clubs with a framework on how they can grow attendance on game days. There is

Exploring cricket predictions and emerging trends

By Dr Masoumeh Izadi-Mercer Cricket as a professional sport has evolved over the years from the traditional five-day test matches to action-packed one-dayers and Twenty20s. This has led to the

Subjectivity of offside ruling leaves VAR in more trouble

It’s not the first time this season that VAR (Video Assistant Referees) has been in the limelight after a weekend of thrilling footballing action, and unfortunately it’s once again dominated

Playfinder is bringing an ease to playing sport that’s seeing an increase in grassroots participation across the country

The term ‘grassroots’ sport is used more and more in sporting discussion as governing bodies make increasing efforts to improve facilities available to children and older to offer more accessible