Opinion

Elastoplast partnership caps off England Netball’s stellar year

It’s been a year since England’s Roses won Gold at the Commonwealth Games, and a new commercial partnership caps off a great 12 months.

Is The Masters’ unique social media approach a missed opportunity?

The Masters tees off today, but is their minimal social media strategy a missed opportunity?

Facebook to broadcast this year’s Masters in the Middle East

The win-win deal will see the Masters get reach, and Facebook get even more live sports content.

Ahead of Champions League tie Man United contrasts Barcelona’s social media approach

Ahead of the big game tonight, both teams have taken a different tack.

Is OTT the inevitable future of football on TV?

It would be a gamble, but you can see the Premier League having its own direct to consumer OTT platform by 2030.

Gatorade launch ‘Make Them Sweat’ campaign ahead of Champions League quarter final week

Gatorade’s new spot combines their partnerships with Manchester City and Barcelona as well as their deal with the UEFA Champions League.

Will social media have a genuine role in Tottenham and Man City’s Champions League clash?

Tottenham’s new stadium could be a factor in their Champions League clash with Manchester City. We take a look at how both sides are building up to the big event.

Naomi Osaka’s switch to Nike from Adidas shows the battle for the best talent is still raging

Naomi Osaka is a woman in demand, and the story of her switch to Nike from Adidas shows that attracting and retaining human talent is still of the utmost importance.

Digital Sport London: The Battleground for New Tech Talent

Digital Sport London’s next event focuses on how sport can learn from other industries where

Why is the F1 Esports Series so successful?

The prize money for next year’s Formula One Esports Series has doubled. We look at why it’s so successful.