Opinion

The evolution of sports data: Going beyond a ‘feeling’

by Christian Holzer, Managing Director at Sportec Solutions How has the collection of sports data changed? How does its application feed into decision making? And what’s next for the industry?

The January 2020 transfer window: Did the Financial Fair Play rules have an impact?

By Andy Turner, Partner at Mercer & Hole Whilst VAR is providing football with some on pitch challenges, another three-letter acronym, FFP, is providing some off-pitch challenges. The January transfer

A look back: Did Amazon Prime give reason to believe in OTT for the Premier League?

By Shania Bedi This season has marked a new beginning for modern-day football as Amazon Prime Video became the third UK-accessible service to provide us with Premier League coverage. Prime

Putting the 24/7 football fan in control

by Simon Dixon, ECD and co-founder, DixonBaxi “The most significant thing in football is the love the fans have. When we have something that gathers and unites people, it is

The rise of the Digital Fan

by Joshua Jibulu, Social Media Executive at Vensy Fan consumption practices have been shaped by the technological and digital advancements we have witnessed in modern sport. Modern technology has provided

January’s Best Branded Football Campaigns

This series, in partnership with Snack Media, will look at the best branded football campaigns from advertising to social media on a monthly basis, as Digital Sport evaluates how the

The Biggest Trends Affecting Marketing in Sports

This article was written by Mildred Delgado There was a time where big-name sponsorship deals were the bread and butter of sports marketing. However, since there’s been an overload of

December’s Best Branded Football Campaigns

This series, in partnership with Snack Media, will look at the best branded football campaigns from advertising to social media on a monthly basis as Digital Sport evaluates how the

Tech is Reshaping How Fans Connect with Athletes via Sports Influencer Marketing

by Tunde Salau Historically, athletes had little direct interaction with their fans. They’d go out and give their all, but contact would be carefully moderated afterwards. Perhaps there’d be press

The ‘Decade Challenge’ trend has footballers reflecting, but was this a missed opportunity for marketers?

Social Media trends can pick up pace very quickly, especially if a celebrity gets involved and begins to engage with the public with their own contributions. As we ended the