Tag "Wimbledon"
How Wimbledon, The Open and The Olympic Games keep social media presence all year round
Staying relevant all year round is a tough task when you’re months away from the event. But some major sporting events are cleverly engaging with their fans on social media all the time.
Copa90’s James Kirkham and Wimbledon’s Alexandra Willis up for ‘Individual of the Year’ at this year’s DADIs
It’s almost awards season and it’s great to see people from within the sports industry being recognised outside of it. The DADIs, or The Drum Awards for the Digital Industries to
Digital Sport London: What we learned about the future of sports broadcasting
With representatives from traditional broadcasting platforms, online streaming providers and sporting rightsholders, the future of sports broadcasting was dissected from all angles at our Digital Sport London event.
Wimbledon, Twitter and the age of video highlights
As Wimbledon starts, it’s clear that this is an event which will be heavily followed on social media. For the last decade, that’s been increasingly obvious, but as Facebook and
Wimbledon’s fan-led innovations show how sport can exceed expectation
The grass has been trimmed to eight millimetres, the strawberries have arrived and the cream is in the fridge – Wimbledon starts tomorrow. It’s an eagerly anticipated stalwart of the
ECB to learn from Wimbledon’s success with new broadcast deal
Perhaps the biggest threat in all areas of sport is short-termism. From athletes and coaches cast aside because of a run of poor form to short-sightedness in the more business-oriented
Wimbledon launch campaign in an attempt to marry tradition with modernity
It’s June and the sun is shining, strawberries are in season, and we’ve just watched Rafael Nadal lift a trophy aloft on a clay court. Some things never change. And
Digital Sport’s Weekly Wash-up 16/12/16
F1 go 8-bit Social media is oversaturated, and even your beloved sports content is part of the noise. When a third of all online activity consists of watching videos, creativity
Interview: Alexandra Willis, Head of Digital, Comms & Content at Wimbledon
Recently I headed for my first ever visit to the All England Lawn Tennis Club, the home of the Wimbledon Championships, to chat with Alexandra Willis about all things tennis, digital and listening to their audience.
Being first in sport social
It’s not easy being the first. An hour before kick-off in the changing room of my local team, everyone from the keeper to the third choice striker, was on their phone.
