Digital Sport’s Weekly Wash-up 16/12/16

F1 go 8-bit

Social media is oversaturated, and even your beloved sports content is part of the noise. When a third of all online activity consists of watching videos, creativity is paramount.

Instead of a simplistic compilation of highlights, here’s how Formula 1 decided to recap 2016. Brilliant.

Wimbledon continue to engage fan base

Wimbledon is superb when it comes to digital content. The tournament lasts just two weeks, but their presence on social media is constant. Through combining tradition and history with digital innovation, the All England Club ace it.

Courtside Spectacles

Snapchat’s Spectacles have already been put to use in the digital sport world, with Manchester City becoming the first Premier League club to use them last week.

In the NBA last night, the New Orleans Pelicans drove followers to their Snapchat through live display:

And then provided fans with a unique point-of-view from the court:

Star Wars gets the smsports treatment

The force has been strong with Star Wars on social media this week. With the international release of Rogue One, clubs and brands are rushing to capitalise on the hype. But with a galaxy full of fans talking about the film, content must be well-timed and well-executed to stand out:

And my favourite from last year:

About author

Toby Marriott
Toby Marriott 91 posts

Toby is an Account Executive at Snack Media and Editor of Digital Sport. Follow him on Twitter @TobyMarriott

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