Tag "Snapchat"
Nike partner with Snapchat in innovative way to sell limited edition trainers
Nike’s latest use of AR brings in Snapchat in an innovative way to sell trainers.
AS Roma and Chelsea show the return of the Champions League is a good time for innovation
Roma pay tribute to Edin Dzeko ahead of Champions League tie and hype fans up for a big night.
Olympic Channel partner with Snapchat to help engage new & young audiences
The multi-year agreement provides Snap with Olympic Channel original programming for Shows on Snapchat’s Discover page and assets for creative tools. In addition, Snapchat will produce Our Stories featuring archival footage provided
Umbro gives French fans a novel way to be involved in jersey design
Umbro gave fans of three French clubs the chance to create their own fan jerseys in a unique social media engagement.
Facebook and Twitter are so mainstream Man City & AS Roma look elsewhere for innovation
When sports organisations started being about more than just sport, it all started with commercial partners and sponsorship deals. That branched out into a race for more and more fans
How Cricket Australia and England Cricket contested the Ashes on social media
Emily Clark takes a look at the Ashes social media contest between Cricket Australia and England Cricket across Twitter, Facebook, Instagram and Snapchat.
Snapchat and Instagram aren’t in competition, they’re two sides to the same coin
Over the last few months there seems to have been a marked shift in a trend towards Instagram for quite a lot of sport-related social media content. Not only have
Digital Sport Morning Briefing: Thursday 7th December
Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and
Weekly Wrap: Inter Milan innovate using their history while Bayern Munich look to the future
After Manchester City and Juventus signed deals with OTT streaming services Amazon and Netflix to create behind-the-scenes docuseries, and after Real Madrid launched a similar series with Facebook in recent
Sunday Wrap: What’s hot in Digital Sport this week
This week, the football transfer window opened across Europe. Whilst it had been open in Britain for a few weeks, deals between clubs happen all over the continent, and we’re
