Tag "Snapchat"
Why Snapchat needs more than sports partnerships to grow
Over the past 12 months but in particularly the last 6, Snapchat has taken the world by storm. It’s easy-to-navigate interface combined with a ‘pick-up and use’ element has appealed greatly
Snapchat’s official Live Story to show paid-for ads
Snapchat will potentially change the way advertising agencies look at traditional advertising platforms after selling-advertisements for its official Super Bowl Live Story centred on the main game to take place in San
Facebook joins the sports game with its own Sports Stadium
Determined not to miss out on the buzz generated by social media users during sports events, Facebook has launched a ‘Sports Stadium’ feature which allows Facebook users to experience sports
Snapchat launches official story dedicated to a Premier League game
In another development underlining Snapchat’s enormous potential in the world of sport, the platform unveiled it’s first ever story officially dedicated to the Premier League match between Newcastle United and
A third of agencies to include Snapchat in their Superbowl campaigns: Survey
Almost a third of current media planners, top agencies and brands are set to include Snapchat in their Super Bowl campaigns according to a survey conducted by social marketing technology company
Real Madrid forms significant partnership with social media platform
Spanish football giants Real Madrid’s intentions to focus on expansion through their social media channels has been signaled after signing a deal with social media platform Snapchat. As Real Madrid
Bayern Munich teams up with Snapchat to deliver global broadcast
As professional sports teams look to utilise every app and every piece of technology available to them, it’s not surprising to see Germany’s football powerhouse Bayern Munich team up with
Betfair become the first betting company to use Snapchat
Keen to try and dictate the pace of the betting market’s relationship with social media, Betfair have found an innovative way of using ‘one-chance’ platform Snapchat.
