Snapchat launches official story dedicated to a Premier League game
In another development underlining Snapchat’s enormous potential in the world of sport, the platform unveiled it’s first ever story officially dedicated to the Premier League match between Newcastle United and Manchester United at St James’ Park.
For 24 hours, all Snapchat users are able to watch a collection of photos and videos from ‘Snapchatters’ who were taking snaps of the game.
The Premier League story is the latest in a run of new developments for the social media platform which has done similar with NFL clashes in North America and recently the El Clasico in Spain. The stories allow us to follow fans’ experiences throughout the fixture from the beer in the pub before the game to the final score, featuring visual elements incorporated by the Snapchat team.
To immerse viewers in the story, the platform added a few historic stats like the fact that St James’ Park has been Newcastle United’s home since 1892, a score recap including scorers throughout the game and Manchester United and Newcastle United colors as a decoration.
The “Explore” feature which allows users to watch the same sequence with alternative perspectives has also been added to the story which, for example, allows us to see the Wayne Rooney penalty seen by different fans located in different parts of the stadium.
After winning over users in the U.S. thanks to its partnership with the NFL, this story officially announces Snapchat’s aim to provide more coverage of fixtures in the UK and Europe using content from users themselves.
Made it on to the Newcastle vs Man Utd snapchat story lols #toonarmy pic.twitter.com/7S3cLgMEs2
— Kyle Bardle (@KyleBardle8) January 13, 2016
About author
You might also like
SPORTEL 2021: Day One Recap
This year’s prestigious SPORTEL convention kicked off in sunny Monaco today, welcoming a host of familiar faces as well as plenty of new ones. Doors opened at 8:30am with businesses
Six Founding Riders Set To Bring The Vision Of The UCI Track Champions League To Life
Olympic Champions, UCI World Champions and World Record holders join the new track cycling competition debuting in November 2021 The UCI Track Champions League is delighted to announce that six
Sports related spending to soar this summer as pre-pandemic life resumes
New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track As pubs and indoor