Snapchat launches official story dedicated to a Premier League game

In another development underlining Snapchat’s enormous potential in the world of sport, the platform unveiled it’s first ever story officially dedicated to the Premier League match between Newcastle United and Manchester United at St James’ Park.

For 24 hours, all Snapchat users are able to watch a collection of photos and videos from ‘Snapchatters’ who were taking snaps of the game.

The Premier League story is the latest in a run of new developments for the social media platform which has done similar with NFL clashes in North America and recently the El Clasico in Spain. The stories allow us to follow fans’ experiences throughout the fixture from the beer in the pub before the game to the final score, featuring visual elements incorporated by the Snapchat team.

To immerse viewers in the story, the platform added a few historic stats like the fact that St James’ Park has been Newcastle United’s home since 1892, a score recap including scorers throughout the game and Manchester United and Newcastle United colors as a decoration.

The “Explore” feature which allows users to watch the same sequence with alternative perspectives has also been added to the story which, for example, allows us to see the Wayne Rooney penalty seen by different fans located in different parts of the stadium.

After winning over users in the U.S. thanks to its partnership with the NFL, this story officially announces Snapchat’s aim to provide more coverage of fixtures in the UK and Europe using content from users themselves.

About author

Adrien Danjou
Adrien Danjou 140 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

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