Digital Sport’s Weekly Wash-up 29/01/2016

Pokémon to turn 20 at Super Bowl 50 In order to celebrate its 20th birthday, Pokémon will broadcast a TV commercial during the Super Bowl which will be held on February 7.

Inter Milan Reaches Agreement with Le Sports

Italian football giant Inter Milan has officially entered the Asian market by signing a deal with Chinese-based streaming company Le Sports who will now broadcast official content across its platforms.

FC Bayern top Chinese social media table… again

Today the Shanghai based digital agency, Mailman Group, released their 5th annual Red Card report. Analysing the top European football team’s digital success in China. Their aim is to provide an independent

Uber to transport fans for the Super Bowl 50

Uber will be the exclusive ride-hail service of Super Bowl 50 after signing on to join the Super Bowl committee alongside fellow Californian-based tech company Apple. Under the deal, Uber drivers

Why Snapchat needs more than sports partnerships to grow

Over the past 12 months but in particularly the last 6, Snapchat has taken the world by storm. It’s easy-to-navigate interface combined with a ‘pick-up and use’ element has appealed greatly

An Ultra 4K HD Center-Hung Video Board in new Sacramento Kings’ arena

4K has officially arrived and it seems to be here to stay after NBA franchise the Sacramento Kings in conjunction with Panasonic kitted out the team’s new arena, the Golden

Q&A with FC Bayern Munich’s Media Manager, Cristian Nyari

Rick Liebling recently had the opportunity to connect with Cristian Nyari, Bayern’s Media Manager, who shared some of the insights and strategies Bayern uses in their social programs.

Snapchat’s official Live Story to show paid-for ads

Snapchat will potentially change the way advertising agencies look at traditional advertising platforms after selling-advertisements for its official Super Bowl Live Story centred on the main game to take place in San

Microsoft tech outage blamed for Patriots’ loss

Sport’s reliance on technology was underlined last Sunday after New England Patriot’s Microsoft Surface tablets broke for almost half an hour during the AFC Championship game against Denver Broncos. The

Lyon’s new stadium signs deal with Uber

Lyon’s newly-unveiled football stadium has announced a new partnership with growing transportation network company Uber. Officially unveiled as ‘Parc Olympique Lyonnais’ two weeks ago, the stadium has been penned as