Tag "Marketing"
The 21st Centrury (R)evolution of the Match Day Programme
How do you make match day information available to those who come to the game in a format they like without incurring huge costs of printing. Has the intro of gadgets such as the tablet iPad saved the day?
NBA Releases Mobile App for In-Game Checkins
NBA Digital have released their own app that allows fans to check-in at game venues and also when watching games on TV/online.
Athletes & Social Media – Spreading the Word for Sport and Brands
One of my focuses over the past few weeks has been to look into how we can utilise athletes in helping the business with its goals. Here are my thoughts…..
See World Player of the Year Lionel Messi in London today!
The legend that is Barcelona and Argentina playmaker/goal machine Lionel Messi will be touching down by helicopter today in Central London. You can take part by working out where he will be from the clues and getting there fast!
What is Branded Content and are brands taking advantage of this area of sponsorship?
Branded content (or content partnerships) has long been very hard to define especially as the definition is very elastic, meaning different things to different people.
Hate Glazer, love unofficial Man Utd merchandise
Manchester United fans have taken charge by addressing their hate of the Glazer family with apparel merchandise featuring Manchester United original colours (Green/Gold).
4 reasons why companies have had to become more cautious of Sponsorship
With added interest and investment in Sponsorship, brands are now beginning to tread very carefully around the marketing tool and here are some of the reasons why
The Commercial Success of English Rugby
Will Carling famously referred to the game in England as being run by ’57 old farts’ back in 1995 when he was national captain. However, English rugby (union) has come a long way since then.
Football Players ARE Brands
The recent Tiger Woods crisis showed the world how brands and athletes are tightly linked. While Accenture, Gatorade, AT&T dropped the golfer, other brands such as Gillette and Procter and Gamble, have significantly dimmed down their use of Tiger in advertising campaigns.
The value of communications in the sports industry
Even in the sports industry where results on the field typically speak for themselves, communication is becoming increasingly more important and valuable.
