Hate Glazer, love unofficial Man Utd merchandise

It’s interesting to notice how powerful football fans can be when they love or hate a particular element in their club. It is widely known that the Glazer family is not deeply loved and respected by most Manchester United fans. The main reason being the poor management from the American businessman resulting in a huge debt (circa £800 million) for the club.

Fans took charge by addressing their hate of the Glazer family with apparel merchandise featuring Manchester United original colours (Green/Gold). Back in 1892, the club was known as Newton Heath when joined the football league. The shirt is vertically divided into two halves. One green, the other one gold with a green collar. The black Newton Heath crest is on the left chest and black laces close up the collar (see picture).

In order to protest against the Glazer’s management, some fans decided to boycott the official Man Utd merchandise and launched an unofficial Manchester United apparel merchandise sold online. Tee-shirt with the original Mancunian club colour palette such as the official One Love shirt from M.U.S.T (Manchester United Supporter Trust).

On the M.U.S.T website: “This shirt has been made to exacting Premiership-quality standards. It is made from 100% polyester. The cut and feel of the shirt has been tailored to making it as comfortable as possible to wear. Whether that’s at the ground, in the park, on the beach or down the pub, we think you’ll love it. Each shirt will be allocated a unique limited edition number between 1 and 5,000. This number is allocated on a purely random basis and whichever number you get will be in the luck of the draw”.

However, the Manchester United fans have been more than creative (my former boss Simon would be happy to read this statement) and have come up with alternatives.

Green and Gold till the club is sold

A very “soft” way to protest against the Glazer management. The designer of this tee-shirt will donate 50% of the benefits to the M.U.S.T organisation to contribute to the movement.

Malcom Glazer Definition Shirt

Hilarious, “ballsy”, bold, spicy, you name it, it’s self explanatory. The designer of this tee-shirt will donate 50% of the benefits to the M.U.S.T organisation to contribute to the movement. PS: What’s with the moustache??

Newton Heath Football Club Shirt

For those less inclined to insult the Man Utd owner, here is a good alternative. Back to the roots with the Newton Heath Football Club colourway. Name in bold green/gold capital letters. The designer of this tee-shirt will donate 50% of the benefits to the M.U.S.T organisation to contribute to the movement.

Love United Hate Glazer

The Republik of Mancunia is also supporting the movement with a very bold unequivoquial statement.

The reasons that have lead to this merchandise are obvious. A profound despise and hate of the Glazer family, which own and run the Mancunian club. I would be glad to see the official numbers and find out the amount of units sold.  They will with no doubt point out in what proportion the anti Glazer movement is followed in Manchester but also worldwide (Man Utd have a huge fanbase all over the world).

Also, I pointed out on My Football Lounge that Manchester United shirt is one of the best selling shirt in the world. To what extend this movement will damage the official Man Utd merchandise? It will be very interesting to find out.

I am not a Manchester United fan, but I do understand fans frustrations to see their club being mismanaged to the point of being in debts to the neck. However, I do not endorse this movement and just thought of sharing this with you.

About author

Karl Lusbec
Karl Lusbec 7 posts

Karl has over 10 years experience in marketing with Adidas and EA Sports, working with the likes of AC Milan, Liverpool, France and Argentina. Follow me on @KarlLusbec

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