Tag "adidas"
Adidas partner with Chinese government to teach children football skills
Adidas have partnered with China’s Ministry of Education and TV channel China Education Television to teach footballing skills to Chinese children. 365 three-minute videos will be produced and aimed at
Why influencer football teams will change the face of football entertainment
This is a guest post by Jamie Searle, Director of Enterprise Partnerships at Brave Bison A new economy is emerging in football, capitalising on the huge volume of football online
Adidas’s ditching of TV shows the digital revolution is moving on apace
The digital revolution is growing at pace. And televising it is not on the agenda. Not for Adidas, anyway, according to latest quotes from the sportswear giant’s CEO Kasper Rorsted.
Innovation in Digital Sport – Meet the Speakers: Prof Andy Miah
This is our series of interviews with the speakers at the upcoming DigitalSport.co event: Innovation in Digital Sport. We talk presentations and the wider topic around the talks to whet
Under Armour announces deal with MLB, but is it biting off more than it can chew?
Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League
Adidas’s venture into the underground brings branding to new depths
Over the past few months, Adidas have been quietly working on their marketing strategy. We’ve already seen their attempts over the European Championships this summer, and also their attempts to
Digital Sport’s Weekly Wash-Up 25/11/16
Griezmann Hotline Puma have released a new digital campaign featuring France and Atletico Madrid star Antoine Griezmann. After scoring a goal, the 25-year-old receives an urgent call and heads off
What is ‘Dark Social’ and why are Adidas using it?
Over the summer, The Drum reported on a RadiumOne study that showed 77% of content from online publishers and marketers was being shared on Dark Social, only 23% was shared
Digital Sport’s Weekly Wash-Up 14/10/16
BT Sport announce cricket line-up Michael Vaughan, Graeme Swann, Kevin Pietersen and Ricky Ponting have all been named on the presenting team for BT Sport’s upcoming international cricket coverage. The
How do you make your brand more global? Nike show the answer is making it more local
How do you build global brand? That’s easy. Be more local. Having a global appeal doesn’t mean having one appeal that speaks to everyone. The world is simply too diverse
