Posts From Chris McMullan
Tour de France organisers use Strava to help plan the route
Strava was set up to help amateur cyclists flourish. Now its effects are being felt right at the top of the sport.
How digital media allowed West Ham to own the content around their new signing
How the signing of Jack Wilshere allowed West Ham’s digital team to create tonnes of content across all mediums.
Clashing with the World Cup: Wimbledon and the Tour de France take different approaches
Wimbledon and the Tour de France take different approaches to dealing with the World Cup.
West Ham and Newcastle use World Cup rest day to steal football’s spotlight
As the World Cup’s lull gives clubs the opportunity to take the limelight again, Newcastle and West Ham duly oblige.
Nike show why the biggest brands don’t have to scramble for World Cup limelight
Nike’s World Cup 2018 social media presence has been a winner despite its low-key approach.
Facebook win media rights Premier League football in Southeast Asia
Facebook and Amazon are gobbling up rights to the biggest sporting events – soon we’ll see just how good their broadcasts are.
For casual observers and ardent fans alike: Previewing the Tour de France on Twitter
How the official Twitter account of the Tour de France has to keep ardent fans and casual observers alike happy for the next three weeks.
MotoGP and Grabyo show the effects of a considered social media video strategy
MotoGP’s success with Grabyo and social media video shows rightsholders must understand there are two prongs of attack.
Facebook Watch signs up for boxing as Golden Boy Promotions looks for reach
Another day, another coup for Facebook – certainly when it comes to live-streaming sport. The social media platform has penned a deal with Oscar de la Hoya’s Golden Boy Promotions
