Posts From Adrien Danjou
LeBron James answers Twitter user in new Kia ad
Kia has unveiled its new series of humorous and entertaining advertisements featuring its global ambassador, basketball superstar LeBron James Looking to appeal to a younger, more sports orientated market, the car
Gatorade to replace Coca-Cola’s Powerade as All Blacks partner
In a sports sponsorship coup, the world’s number one sports drink Gatorade will become the official hydration partner of the World Champion All Blacks, bumping Coca-Cola’s Powerade after two decades
Adidas launches boots without laces
German sportswear giant Adidas has officially launched its boots without laces after unveiling a prototype in November. Named “ACE16+ Purecontrol”, the new boots are certainly the beginning of a new
The Australian Open is getting increasingly creative on social media
With the first Grand Slam of the season well and truly underway, the Australian Open has looked to get creative off the court onto our digital platforms with new social
Apple’s timing peculiar as it joins Super Bowl 50 as Host Committee sponsor
In a slight twist to the 2016 sports sponsorship landscape, Apple has only partly rekindled its sponsorship of the Super Bowl by signing on to become sponsor of the Super
Digital Sport’s Weekly Wash-up 15/01/2016
Adidas celebrates Lionel Messi Last Monday, Lionel Messi won his fifth Ballon d’Or and set yet another record. His long-term sponsor Adidas made the most of his success launching a new
Jordan Spieth signs a massive deal with Coca-Cola
Coca-Cola North America has appointed the best golfer in the world Jordan Spieth as ambassador in a long term deal aimed at increasing the brand’s presence on the PGA Tour
Snapchat launches official story dedicated to a Premier League game
In another development underlining Snapchat’s enormous potential in the world of sport, the platform unveiled it’s first ever story officially dedicated to the Premier League match between Newcastle United and
FC Bayern Munich and Yahoo Sports team up to create digital content
Germany’s biggest football club FC Bayern Munich and sports website Yahoo Sports have launched a global partnership to bring exclusive digital content to the online platform. The Bundesliga champions will syndicate
Kevin Durant announced as new Panini America global ambassador
In an attempt to restart the ‘basketball cards’ fad from the 80s and the 90s, Panini America, the global leader in sports collectible stickers and cards, has announced a long-term
