FC Bayern Munich and Yahoo Sports team up to create digital content

Germany’s biggest football club FC Bayern Munich and sports website Yahoo Sports have launched a global partnership to bring exclusive digital content to the online platform.

The Bundesliga champions will syndicate original content to be promoted on Yahoo’s network in order to reach millions of sports fans across the world who visit Yahoo each month.

The deal is part of a multi-step strategy by FC Bayern Munich to grow its digital presence in key markets like the U.S, Latin America and Central Europe.

The partnership includes the strategic programming, creation and promotion of FC Bayern content across Yahoo platforms. The club will also bring editorial and video content in English, Spanish and German across Yahoo Sports.

Head of Editorial EMEA at Yahoo, Dr. Gunther Picker said that the deal with the football giants would not only increase its audience but help to vary the content it creates.

“With FC Bayern Munich, we were able to get one of the most internationally-renowned sports teams on board, and through this partnership, we are able to expand our premium content offering.”

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Adrien Danjou
Adrien Danjou 140 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

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