Kings own the Suns This week we had a late candidate for tweet of the year. NBA side Phoenix Suns were pretty excited
Dan McLaren chat’s to James Kirkham, the man charged with taking Copa90, the worlds biggest online football channel (not just YouTube anymore), to the next level.
Twitter has today announced that it will be shutting down Vine. Vine pioneered short-form video and revolutionised Twitter when it
Social media has opened up the once-private lives of celebrities and stars, with fans able to gain personal views into
Dan McLaren sat down with Twitter’s Alex Trickett to discuss his rise from aspiring journalist to Head of UK Sport via social media lead at BBC Sport. #Podcast
Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash. Traditional sports like cycling, tennis and Rugby Union are booming like never before while pursuits like UFC, Formula E and E-gaming are bringing in new fans, sponsors and revenue streams
Sponsorship spending is increasing year over year. As IEG recently pointed out, sponsorship is predicted to reach US $60 billion by the end of 2016 – the majority of which is flowing into sports. But how do companies manage their sports sponsorship activities to leverage their full potential? Budgets increase, and so do the possibilities for investing in different projects.