Digital Sport’s Weekly Wash-Up

Kings own the Suns This week we had a late candidate for tweet of the year. NBA side Phoenix Suns were pretty excited

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Interview: James Kirkham, Head of Copa90

Dan McLaren chat’s to James Kirkham, the man charged with taking Copa90, the worlds biggest online football channel (not just YouTube anymore), to the next level.

Twitter to discontinue Vine

Twitter has today announced that it will be shutting down Vine. Vine pioneered short-form video and revolutionised Twitter when it

Five things we learned from the Digital Sport Summit

The #DSSummit16 at Villa Park in Birmingham was a roaring success – an entire day of ideas from some of the

Anichebe’s Twitter gaffe reveals who is in charge

Social media has opened up the once-private lives of celebrities and stars, with fans able to gain personal views into

French Ligue 1 announces new eSports league based on Fifa 17

The hype is beginning to solidify into something real. On Wednesday night, the French Professional Football League, the LFP, announced


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Why it’s wrong to view sports fans as undemanding turnstyle fodder

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash. Traditional sports like cycling, tennis and Rugby Union are booming like never before while pursuits like UFC, Formula E and E-gaming are bringing in new fans, sponsors and revenue streams

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The secret behind sports sponsorship management

Sponsorship spending is increasing year over year. As IEG recently pointed out, sponsorship is predicted to reach US $60 billion by the end of 2016 – the majority of which is flowing into sports. But how do companies manage their sports sponsorship activities to leverage their full potential? Budgets increase, and so do the possibilities for investing in different projects.