Interview with Seb Carmichael-Brown, Commercial Director of Hashtag United and Business Manager for Spencer FC

Podcast with Seb Carmichael-Brown… business manager for his brother Spencer (best known as Spencer FC) and their team Hashtag United.

Chargers rebrand gets roasted

The Chargers, formerly of San Diego, have officially relocated to Los Angeles. The NFL Franchise rebranded yesterday, and it went

Manchester United and Uber announce global partnership

Manchester United and Uber have today announced a global partnership, the first of its kind for the football club, which aims to enhance

Captain Morgan’s and Captain Morgan – a lesson in seizing the moment

Leicester City’s Premier League title success seems like a distant memory at this point. The social media age allows for

The FA Cup enlists Millennials to boost its relevance once again

The FA Cup has a problem. Every year, there seems to be more debate about the ‘magic’ of the cup.

NBA’s foray into Facebook Live excites fans – but only in India

On Sunday, the Golden State Warriors beat the Sacramento Kings in the first regular-season NBA game to be streamed on

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From engagement to affinity – do we need to stop worrying about views and likes?

We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and social or content is a massive focus of budget, time and energy for brands wanting to engage key audiences around sport and entertainment properties. Not long ago a few hundred,

Should an athlete opt for a publicist or publisher?

Guest author Fiona Stones asks the question, Should an athlete opt for a publicist or publisher? A great long read.