The battle for fan engagement

This is a guest article written by Damon Mangos, Strategy and Executive Creative Director, Delete. You can follow him on Twitter

Digital Sport’s Weekly Wash-Up 17/2/17

Bayern Munich curb stomps Arsenal…again When Bayern Munich destroyed Arsenal 5-1 in the Champions League on Wednesday, respective fans took

Club-produced content works wonders – but only if it’s done right

There’s sport, and then there’s all of the peripheral frills that surround it. From betting on sport and fantasy football,

Time to get serious: In defence of football’s Fan Channels

This is a guest post by Neil Smythe, previously Head of Sport at Shotglass / Fremantle Media who gives his unique

The NBA killed Twitter wars, but were they right?

Rest in peace, NBA Twitter. Over the weekend, we laid the best of you to rest, never to be enjoyed

Live streaming will become the norm – but what important pitfalls have we missed?

We all know about the arrival of live streaming sporting events by now. One of the big revelations of 2016

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Time to get serious: In defence of football’s Fan Channels

This is a guest post by Neil Smythe, previously Head of Sport at Shotglass / Fremantle Media who gives his unique insight into the workings of football’s unofficial fan channels and presents a case for their defence. Follow him on Twitter @NeilSmythe The recent Gary Neville / ArsenalFanTV saga has reignited the debate about football fan channels, with their content, talent,

Social Media, Digital tech and football in the modern age

Guest article: Alex Fenton is a lecturer in digital business and award winning digital developer and trainer, running courses at MediaCityUK, University of Salford. Bandwagon jumpers, plastic fans, armchair supporters, glory hunters, fair weather fans, flaneurs, part-timers, casuals. These are just some of the phrases used to describe followers of football around the world. Man Utd caused some controversy in 2012