Rio 2016 viewing figures show online streaming is not the future – it’s the present

The Olympic Games comes around every four years, and so whilst it’s always tempting to compare the current games with

Digital Sport’s Weekly Wash-Up 26/8/16

Snapchat and Gatorade to deliver live scores to High School sport Snapchat is set to bring real-time geofilters to High School American

Bayern Munich’s first game of the season to be shown in VR

Ever wondered what it would be like to watch football in VR? Would it be an amazing, immersive experience? (Surely)

Podcast: Matt Cutler from #SBWeekly on the growing influence of podcasting in sport & getting started

In this first episode, I caught up with the creator of the fantastic Sports Biz Weekly (#SBWeekly) podcast, Matt Cutler to talk about the growing influence of podcasting in sport and get his tips on starting my own

Why didn’t Rio 2016 create the marketing splash we were all waiting for?

The Olympic Games: one of the biggest sporting stages in the world, but an expensive stage for brands who want to

UEFA Champions League’s Twitter account is a lesson to us all

It feels like every week there’s some sort of social media gaffe to grab our attention in the world of

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Technology advancement brings rich rewards for sports industry

The inflation-busting deals being secured by sports rights owners around the world are showing us the unwavering value of live sports. Despite profound advances in technology and entertainment over recent years, sport continues to thrill, delight and inspire billions of people around the world. But with the industry now contending with accelerating globalisation and increasing competition for audience, sporting bodies

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Data and Fan Engagement: The Symbiotic Relationship

Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.   Whether through content delivery solutions, in-venue mobile applications or social channels, the goal of fan engagement is often obscured by the “better mousetrap” technology that is used to interact with