Digital Sport’s Weekly Wash-Up 29/07/16

Reading FC’s kit launch is out of this world As usual, this summer has become an over-saturated clutter of kit

Twitter continues sports push with Premier League deal

Twitter has today announced that Premier League football highlights will be broadcasted for the first time on the platform this

Audi launch player performance app for MLS fans – but is it actually useful?

Adapting the sport for modern technology is perhaps football’s biggest challenge: the global game is an inherently conservative one. From

Man United star Anthony Martial reacts badly to slight – but what did we expect?

A young sports star just making his way in the world of the elite is always confronted with a new

Twitter announces new partnership for major leagues in USA

Twitter announced today that it will live stream weekly games from Major League Baseball (MLB) and the National Hockey League

Nike releases powerful ad ahead of Rio Olympics

In this new Nike ad spot called “Unlimited Future”, the American actor Bobby Cannavale does a motivation speech in a

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Data and Fan Engagement: The Symbiotic Relationship

Sports properties and the marketing/communications teams that are responsible for generating interest and engagement around their brands are always on an endless quest to capture the attention of fans.   Whether through content delivery solutions, in-venue mobile applications or social channels, the goal of fan engagement is often obscured by the “better mousetrap” technology that is used to interact with

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What can make traditional broadcasters relevant again?

Ok, ok, so the title may be a little harsh. But regardless of your viewpoint on the broadcaster/agency/digital platform paradigm, there’s no denying that traditional broadcasters are on a collision course with digital platforms when it comes to sport. And, with the current digital climate being what it is, there seems like there’s only going to be one winner. Forecasting