Arsenal Football Club bring live match commentary to a connected device near you

“Alexa, open Arsenal!” As Amazon’s Echo, the wireless speaker which connects you to your home entertainment systems from across the

New El Clasico emojis cement Twitter’s relationship with live sport

Sunday night sees the two biggest football clubs take to the field in one of the biggest rivalries sport has

Esports to become a medal sport at 2022 Asian Games

ESports may be only making the journey from niche sport to mainstream one, but that doesn’t mean it’s not making

World Snooker’s Facebook deal shows big possibilities for small sports

Last week’s news that Amazon Prime has taken rights to stream NFL’s Thursday Night Football on its platform means that

Arsenal social media team sums up the mood around the club

If you’re an Arsenal fan, watching the Gunners’ 3-0 Premier League defeat to Crystal Palace at Selhurst Park on Monday

How the 2017 Masters got social media right

This year’s Masters Tournament featured plenty of drama, as Sergio Garcia and Justin Rose had to play an extra hole

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Leeds are the real United for Online Merchandise Conversion

This is a guest post, written by Lewis Holland, CEO of DiscountIF, a football merchandise promotions engine, converting fan engagement into online sales. The team at DiscountIF team have been studying various merchandise stores of football clubs in the UK. We’ve been observing pricing trends as well as web traffic flows. The original post can be seen on the DiscountIF

The #1 Source of Unrealized Revenue by Sports Teams Today

This is a guest post by Stefan Kollenberg, Director of Engagement at Brizi, who create Fan-Controlled cameras that overlay authentic branding on user-generated content. Great content has never been more valuable. Snapchat charges upwards of $10,000 for brands to run a geofilter over the TD Garden on game nights. At best, the Celtics can arrange a revenue share, or buy