Digital Sport’s Weekly Wash-Up 23/09/16

Give Spurs’ social media man a medal! This was the week that the #PochettinoPose invaded social media feeds everywhere. The

BT Sport team up with Ericsson to bring Augmented Reality into your living room

Swedish technology company Ericsson have announced that BT Sport will be using their PIERO augmented reality software to bring their

PSG launch Virtual Reality app for fans

French football giants Paris Saint-Germain have launched “FANSPARC”, a new app dedicated to offering fans an immersive experience of the club’s stadium, Parc des

Dark Horses to join cricket’s end of season party at The Oval

Recently launched sports marketing agency, Dark Horses, has confirmed its appointment by Yorkshire Tea for its brand sponsorship of the Tea20

Twitter’s live streaming of the NFL was perfect – now if others would only catch up

We’ve talked for weeks about Twitter’s coverage of ten Thursday night NFL games, and up until now it’s all been

Coca Cola at ‘competitive disadvantage’ thanks to its sponsorship deals

Ambush marketing seems to be a growing trend at every major sporting event these days. The official sponsors pay big

Banner

Guest Article 0 Comments

Delivering BBC Sport’s social media offer for the Rio Olympics

Rio 2016 was a truly digital Olympic Games, exceeding all the records set during London 2012. More than 68 million UK unique browsers visited the BBC Sport website to follow the incredible exploits of Team GB’s athletes – an increase of 29 million on four years ago. Social media is one of the key ways we support our cross-platform coverage,

Guest Article 0 Comments

Technology advancement brings rich rewards for sports industry

The inflation-busting deals being secured by sports rights owners around the world are showing us the unwavering value of live sports. Despite profound advances in technology and entertainment over recent years, sport continues to thrill, delight and inspire billions of people around the world. But with the industry now contending with accelerating globalisation and increasing competition for audience, sporting bodies