What Esports can learn from the global growth of other sports

At the Betting on Sports conference last week at London’s Olympia, Esports was firmly on the agenda. One of the

Blackpool’s AR Match Programme is the Future of In-Stadium Engagement

This weekend, League One side Blackpool became the latest club to use augmented reality in their matchday programme. It seems

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Snack-Media signs joint venture to monetize digital fan engagement

Sports Digital Publisher & Fan engagements experts, Snack Media announced today the launch of Snack Gaming a joint venture between

Digital Sport London: What we learned about the future of sports broadcasting

Wednesday night’s Digital Sport panel discussion on the future of sports broadcasting, from the London Sporting Club at Mayfair’s Morton’s

Facebook’s new addition could give us a glimpse of its video strategy

We know now that Facebook has changed its tack somewhat with regards to what it’s doing in sport. We know

Esports is at a crossroads, and lessons from FIFA should be taken on board

Today at the Betting on Sports Conference at London’s Kensington Olympia, some of the morning’s focus was on esports and

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Transfer deadline day goals: How marketers can score with mobile search

This is a guest post by Tom Smith, head of biddable media at mporium. Transfer Deadline Day is a huge event in the world of football but many marketers are missing out on an opportunity to engage with fans that are feverishly involved as the drama unfolds. Research from Deloitte shows that 81% of people in the UK have access

Transfer Deadline Day: Why success on the pitch now starts with success off it

This is a guest post by Matt Bush, Director of Agencies at Google UK It’s difficult to tell what is more dazzling; Jim White’s beaming smile, his impossibly bright yellow tie, or the astronomical amounts of money emblazoned on Sky’s giant golden scoreboard. Either way, when encountered with these sights you can rest assured that once more Transfer Deadline Day