Fans of major European football teams have been given virtual club-themed face paint on Snapchat. 13 bespoke, geo-specific lenses featuring
On the latest Digital Sport podcast, Dan managed to catch up with Simon Banoub in central London. Simon is currently 5 months into his role as Global Head of Marketing at Catapult Sports
Brandtix, the world’s first real-time index of elite athlete and team value based on performance and social media appeal, has
For the second time, Malta’s national airline, Air Malta, have launched an innovative rewards scheme through DiscountIF’s gamification and marketing
Interview with Seb Carmichael-Brown, Commercial Director of Hashtag United and Business Manager for Spencer FC
Podcast with Seb Carmichael-Brown… business manager for his brother Spencer (best known as Spencer FC) and their team Hashtag United.
We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and social or content is a massive focus of budget, time and energy for brands wanting to engage key audiences around sport and entertainment properties. Not long ago a few hundred,