Snap Inc. partner with European clubs to launch football filters

Fans of major European football teams have been given virtual club-themed face paint on Snapchat. 13 bespoke, geo-specific lenses featuring

Man United and Twitter update their relationship status

The headlines read ‘Paul Pogba becomes the first player to have his own Twitter emoji’. That was Friday afternoon, when

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Interview with Catapult Sports Global Head of Marketing, Simon Banoub

On the latest Digital Sport podcast, Dan managed to catch up with Simon Banoub in central London. Simon is currently 5 months into his role as Global Head of Marketing at Catapult Sports

Juventus’ rebrand and a lesson of logos  

Juventus unveiled their new ‘logo’ on Monday night at Milan Fashion Week. That should tell you everything you need to

Brandtix and 90/24 Sports to help athletes harness the power of social

Brandtix, the world’s first real-time index of elite athlete and team value based on performance and social media appeal, has

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Air Malta & DiscountIF join forces to offer innovative rewards scheme

For the second time, Malta’s national airline, Air Malta, have launched an innovative rewards scheme through DiscountIF’s gamification and marketing

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From engagement to affinity – do we need to stop worrying about views and likes?

We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and social or content is a massive focus of budget, time and energy for brands wanting to engage key audiences around sport and entertainment properties. Not long ago a few hundred,

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Should an athlete opt for a publicist or publisher?

Guest author Fiona Stones asks the question, Should an athlete opt for a publicist or publisher? A great long read.