Paul Pogba and the rise of the Social Media footballer

Social media is now of unprecedented importance to footballers. That’s probably not a controversial statement, and it’s probably only going

Luis Figo’s Dream Football launch app to give young footballers a chance

Luis Figo’s Dream Football company has launched an app aimed at allowed young footballers to catch the eye of scouts

Under Armour announces deal with MLB, but is it biting off more than it can chew?

Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the

NFL’s admission of a bad policy is welcome, but it won’t solve their problem

Late last week, Yahoo Finance broke the news that the NFL is once again changing its social media policy. They

Brandtix signs partnership with Dugout

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Rafael Nadal Tennis Academy to invest in tech entrepreneurial talent

Rafael Nadal is teaming up with Telefonica Open Future to provide investment to support tech entrepreneurs who can create startups

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From engagement to affinity – do we need to stop worrying about views and likes?

We all want to be liked, right? Nowhere is this more true than on social media. The rules of marketing have been almost entirely re-written in the past decade, and social or content is a massive focus of budget, time and energy for brands wanting to engage key audiences around sport and entertainment properties. Not long ago a few hundred,

Should an athlete opt for a publicist or publisher?

Guest author Fiona Stones asks the question, Should an athlete opt for a publicist or publisher? A great long read.