Tottenham Hotspur bring fans back to The Lane with groundbreaking new feature

When a football club plays their last game at an old stadium before moving into a new one, it’s a sad day.

It can often take quite some time to get used to the new surroundings when they do finally move, too. New stadiums are unfamiliar for everyone, from players and staff to fans who come every other week – there’s a sense of ritual when attending or participating in a football match, and new grounds need time to become part of a new one.

Recently, the likes of West Ham United have moved into a new ground and found settling in to be a process, and something that doesn’t happen overnight. And that just makes fans pine for the old ground even more.

This season, Tottenham Hotspur are playing their first season away from the old White Hart Lane stadium before moving back into the site next season: but into a very different modern ground.

There is no doubt that the new stadium will be a huge upgrade on the old one in terms of facilities and infrastructure. But the old memories are just as much a part of the club as the future opportunities of the new ground. And this week, to celebrate that face, Spurs have launched The Lane 360: what the club call “a ground-breaking new web experience that allows fans to explore their historic White Hart Lane stadium in full 360 degrees.”

Along with the club’s digital agency, Seven League, and created with technical innovators Animal Vegetable Mineral, the club have created a 360 degree feature where fans can go to re-live the old ground virtually, going behind the scenes of the now-dismantled old stadium.

The initiative is something of a tour, allowing fans to return to the familiar stands they will have been to every other week for decades, but also gives access to other areas of the ground fans won’t have been able to see before. The initiative will allow fans virtual access to the home dressing room after a victory, the commentary positions in the rafters of the ground, and even the manager’s office before the game where Mauricio Pochettino is preparing for a game, as well as places like the security hub and the press room (with 360 video shot right after the final game played at the ground against Manchester United in May.)

Taking 360 degree match footage and incorporating archive photography and input from fans, legends and the current squad, the aim is to preserve the memory of the old stadium as the club moves forward into a new era and into a new ground.

About author

Chris McMullan
Chris McMullan 831 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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