Tag "twitter"

npower readies Foursquare-like Football League sponsorship activation

Npower is activating its sponsorship of the English Football League this year with a Foursquare-esque social media game for fans to “show their loyalty” to their clubs.

One Year To Go: Fill the London 2012 Stadium with Tweets!

After my rather lengthy last post here is something a bit more bitesized and with plenty of pictures! Everyone involved has been releasing their celebration activations around fact that we have only 1 year until the start of London 2012 Games

Twitter Competitions: What Works & Why

Rather than writing about how another footballer has got into trouble using Twitter or highlighting some new tech I thought its about time I wrote something that will hopefully help others out there and draw on my own experiences from the last few months.

Football, Tennis and…. Planking?

The two biggest advocates of Planking within sport in this country and Man City’s flying winger Shaun Wright-Phillips and GB tennis star Laura Robson. They both tweet about their love for the activity (don’t think I can call it a sport) and it seems to take up a large chunk of their on and off line lives. You would think that athletes engage with their fans about their sport but not these two.

2011 Open Golf Championship & Social Media

With the first golfers teeing off today on day one of the 2011 Open Golf Championship, what better time to look at the new innovations that the organisers are putting our way.

Glasgow Rangers Launch Facebook and LinkedIn Pages

Yesterday saw the official launch of Glasgow Rangers FC’s official Facebook page, complete with a photo shoot to celebrate it. They have taken their time to enter into social media but it looks like they are going to take it very seriously.

‘Social Media & Sport’ programme on BBC 5 Live

Last week (29th June) I had the pleasure of appearing on BBC Radio 5 Live to discuss ‘Social Media & Sport’ with Matt Dawson (ex-England Rugby International) and Paul Kelso (Daily Telegraph). The show also included pre-recorded interviews with footballers Rio Ferdinand and Robbie Savage

How would I advise Sports Stars on using Twitter and avoiding the pitfalls?

This is the theoretical opportunity to have my favourite player sat in front of me and I am there to teach him all I know about Twitter and empower him with the tools to do a great job with his fans and take his brand onwards and upwards. here’s what I’d do….would you do the same?

The Twitter ‘Millionaires’ Club

As UK Sports Stars embrace social media in all its forms and become the digital generation of our sports we are seeing a few rise up above the rest and give enough reason for people to click ‘follow’. Here are our 3 in the million club…

First Ever Football ‘Twansfer’!

We’ve heard before about players being signed after been shown on YouTube or videos being sent in to clubs but has there ever been a transfer that took place courtesy of Twitter before?!