Tag "nike"

If England fans aren’t going to Russia, how will they be consuming the World Cup?

As the World Cup in Russia approaches, the data gives insights into how football fans will be consuming the tournament.

Nike marks 20 years of making kits for FC Barcelona

Nike has been making kits for Barcelona for 20 years. It now has a heritage of its own when it comes to football kits.

New Serena Williams Nike ad is an important milestone for promoting women’s sport

Nike’s new ad featuring Serena Williams is important for promoting women’s sport.

Copa 90 and Bleacher Report show sport and culture mix best on social media

Sport and culture have always gone together, but social media is amplifying it in a whole new way.

Nike partner with Snapchat in innovative way to sell limited edition trainers

Nike’s latest use of AR brings in Snapchat in an innovative way to sell trainers.

Latest YouTube figures show how sports content is turning into lifestyle content

As fans watch non-live sports content as entertainment and separate ‘sport’ from ‘fitness’, is sports content becoming lifestyle content?

Nike enlist LeBron James to unveil new connected NBA jerseys

Nike’s new connected jerseys are the latest innovations in the digitalisation of sporting merchandise.

Nike’s experimentation could help take AR to the next level

This week, Engadget reported on Nike’s launch of an augmented reality (AR) programme which rolled out recently in order to give customers a novel way of buying new products. One

Data football clubs could see their Instagram accounts take over Twitter very soon

This week, Italian digital consulting agency IQUII announced the findings of their first focus report, highlighting the follower bases of football teams in Europe’s top five football leagues and integrating

Transfer deadline day goals: How marketers can score with mobile search

This is a guest post by Tom Smith, head of biddable media at mporium. Transfer Deadline Day is a huge event in the world of football but many marketers are