Tag "nike"

Latest YouTube figures show how sports content is turning into lifestyle content

As fans watch non-live sports content as entertainment and separate ‘sport’ from ‘fitness’, is sports content becoming lifestyle content?

US Sport 0 Comments

Nike enlist LeBron James to unveil new connected NBA jerseys

Nike’s new connected jerseys are the latest innovations in the digitalisation of sporting merchandise.

Nike’s experimentation could help take AR to the next level

This week, Engadget reported on Nike’s launch of an augmented reality (AR) programme which rolled out recently in order to give customers a novel way of buying new products. One

Opinion 0 Comments

Data football clubs could see their Instagram accounts take over Twitter very soon

This week, Italian digital consulting agency IQUII announced the findings of their first focus report, highlighting the follower bases of football teams in Europe’s top five football leagues and integrating

Opinion 0 Comments

Transfer deadline day goals: How marketers can score with mobile search

This is a guest post by Tom Smith, head of biddable media at mporium. Transfer Deadline Day is a huge event in the world of football but many marketers are

Opinion 0 Comments

Adidas partner with Chinese government to teach children football skills

Adidas have partnered with China’s Ministry of Education and TV channel China Education Television to teach footballing skills to Chinese children. 365 three-minute videos will be produced and aimed at

Events 0 Comments

Innovation in Digital Sport – Meet the Speakers: Prof Andy Miah

This is our series of interviews with the speakers at the upcoming DigitalSport.co event: Innovation in Digital Sport. We talk presentations and the wider topic around the talks to whet

Opinion 0 Comments

Digital Sport’s Weekly Wash-Up 12/03/17

Barcelona comes back to stun PSG It was an historic comeback from Barcelona, as they rebounded from a 4-0 last-16 deficit against Paris St-Germain in the Champions League to win 6-5

Neymar: the marketer footballer who reaches new levels of influence

Whatever you think the definition of a football is, you probably have to change it these days. And whatever you think makes a player valuable, change that too. Men like

Opinion 0 Comments

Leading sportswear brands make a crucial distinction that makes everyone a potential customer

Maybe it’s just me, but watching Nike’s latest ad campaign ‘Time is Precious’ made me think about a new target audience for sports brands on social media. It created a