As the World Cup in Russia approaches, the data gives insights into how football fans will be consuming the tournament.
Nike has been making kits for Barcelona for 20 years. It now has a heritage of its own when it comes to football kits.
Nike’s new ad featuring Serena Williams is important for promoting women’s sport.
Nike’s new connected jerseys are the latest innovations in the digitalisation of sporting merchandise.
This week, Engadget reported on Nike’s launch of an augmented reality (AR) programme which rolled out recently in order to give customers a novel way of buying new products. One
This is a guest post by Tom Smith, head of biddable media at mporium. Transfer Deadline Day is a huge event in the world of football but many marketers are