Tag "nike"

Nike releases powerful ad ahead of Rio Olympics

In this new Nike ad spot called “Unlimited Future”, the American actor Bobby Cannavale does a motivation speech in a nursery with dozens of babies of all backgrounds. During the

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How non-sponsors are muscling in on tournament exposure

Major sporting events have the power to become all-encompassing. When a World Cup or European Championships comes along, there’s always the potential for an entire country’s workforce to down tools

Adidas boast unrivalled social media engagement this summer – but is it a success?

It’s been a huge summer of sport so far, and there’s plenty more where that came from. With Euro 2016, Wimbledon, the Copa America and just the usual, generalised hype

How social media enhanced Wimbledon 2016

Even if you’re not into sport, the chances are you’ve been spending your summer keeping up to date with major sporting events like Wimbledon or Euro 2016. You had no

Nike releases new music video celebrating Indian athletes

Nike have released a music video as part of their latest Just Do It campaign. Leading female Indian athletes including footballer Jyoti Ann Burrett and cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshmi

Nike’s new ad just got us pumped for summer

Nike have released their latest ad featuring Serena Williams, Alex Morgan and Rory McIlroy. The spot is the third and final in the “unlimited” series, which focuses on the behind-the-scenes training process

Game 7 of NBA Finals breaks record

U.S channels showing American football, baseball and basketball generate extremely high television audiences and are the origin of TV records. Sunday night, Game 7 of the NBA Finals between Cleveland Cavaliers and

Nike congratulate the Cavaliers with emotional “Worth the wait” ad

The Cleveland Cavaliers made history last night, coming back from a 3-1 deficit to bring home the city’s first major championship in over 50 years. On their third trip to

Nike introduces Pro Genius Mental Training to the Nike Football App

Nike have introduced ‘Pro Genius’, a series of interactive mental performance games and tools to help players think, predict and react as fast as the pros. Available on iPhone and

Nike hits back with EUROs ad magic in “The Switch”

Nike has launched its latest campaign on the eve of the EUROs, unveiling an impressive and lengthy ad called “The Switch”. In the wake of adidas’ dominance on social media as