Tag "nike"
Neymar: the marketer footballer who reaches new levels of influence
Whatever you think the definition of a football is, you probably have to change it these days. And whatever you think makes a player valuable, change that too. Men like
Under Armour announces deal with MLB, but is it biting off more than it can chew?
Under Armour’s foray into the world of connected fitness has taken an extra step forward. According to The Drum, the American sportswear company has announced a partnership with Major League
Digital Sport’s Weekly Wash-Up 14/10/16
BT Sport announce cricket line-up Michael Vaughan, Graeme Swann, Kevin Pietersen and Ricky Ponting have all been named on the presenting team for BT Sport’s upcoming international cricket coverage. The
Why golf could have fantasy sports to thank for huge rise in popularity
When you step onto a golf course, you really are forced to look like a golfer. That might not be the most substantial reason, but over the past few years,
Rio 2016 shows that even in the digital marketing era, age-old principles apply
The Greatest Show on Earth has entered our lives. Swimmers and cyclists entertained us this weekend, fighting it out for medals, world records and glory, and other sports will get
Nike releases powerful ad ahead of Rio Olympics
In this new Nike ad spot called “Unlimited Future”, the American actor Bobby Cannavale does a motivation speech in a nursery with dozens of babies of all backgrounds. During the