England Netball’s new partnership with Nike boosts women’s sport

England Netball and Nike have agreed a multi-year partnership that names Nike as their official supplier and designer of the team kit.

The Vitality Roses will wear Nike dresses for all their matches, including those in the 2019 Vitality Netball World Cup. As of this week, Sky Sports and the BBC acquired the rights for next year’s Vitality Netball World Cup.

The Roses debuted their new kit on Tuesday in the first match of the Vitality Netball International Series against Uganda.

England Netball securing a deal with Nike is a huge accomplishment for women’s sport. As they gain more support, their popularity will rise and women’s sport can only benefit from the publicity.

Joanna Adams, CEO of England Netball, said: “This is yet another incredible moment for netball. England Netball and Nike have the shared vision of empowering women and girls in sport and we hope that together we can support the Vitality Roses on their journey to becoming the top-ranked netball team in the world.”

David Carmont, VP/GM of Nike EMEA/West, said: “Netball is one of the most participated female sports in the UK and it’s time to acknowledge athletes playing it. We are committed to using our global voice to elevate netball athletes and inspire girls and women in England to play more.”

With the Vitality Roses making a name for themselves in the mainstream, all women who are fans, supporters, or athletes themselves have something that they can relate to to be proud of and uplifted by.

Check out a break down of the first match in the International Series here.

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Parker Sikes
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Parker Sikes is an American student studying advertising in London. Follow her on Twitter at @sikespar.

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