Tag "NBA"
Digital Sport’s Weekly Wash-up 04/12/2015
There’s a first time for everything – a sponsor on a NBA top After launching its new campaign featuring James Harden yesterday, Adidas has unveiled its NBA All-Star Game 2016 kits. As
James Harden and Adidas present “Creators Never Follow”
On Wednesday, Adidas unveiled “Creators Never Follow” its new ad campaign featuring the brand’s new basketball ambassador, Houston Rockets superstar James Harden. The advertisement was created as part of Adidas’s
NBA team invests in injury prevention
The Detroit Pistons have partnered with leading Silicon Valley sports science technology company Kitman Labs in a deal that shows the Pistons are serious on injury prevention. In a deal
Digital Sport’s Weekly Wash-up 30/10/2015
KIA deal meaning sponsorship on all NBA Shirts on the way? The NBA has had a mammoth month in terms of digital and sponsorship news. This time it involves
NBA broadcast season opening match in VR
The NBA became the first league in history to broadcast a live professional sports game in virtual reality as the Golden State Warriors treated their fans to virtual front row seats
NBA agrees mammoth deal with watch makers Tissot
In what has proved to be now a very busy month for the NBA ahead of the start of the season at the end of October, the association has signed
Facebook’s brand value skyrockets on the back of NBA streaming
It’s been a very busy seven days for Facebook who has seen their brand value race up Interbrand’s annual “Best Global Brands” on the back of becoming the first service
Foot Locker launches fun twitter initiative with NBA star
Ahead of the start of the NBA season at the end of the month, popular US-based sports apparel firm Foot Locker has teamed up with Houston Rockets star James Harden
How did the NBA digitally bring the Global Games to London?
NineteenEightyFour have taken a look at the NBA’s digital strategy in the run up to the most recent Global Games outing, where the Atlanta Hawks took on the Brooklyn Nets at the O2 in London.
#NBALondon: A Social Media Preview
Following on from yesterday’s infographic, NBA fan Ash Read takes a look at the social media imprint of both teams and the legacy this game could leave.
