Tag "NBA"

Samsung rolls out first 360-degree content for NBA Finals on Twitter

Just in time for the 2016 NBA Championship Finals, Samsung has partnered with Twitter to deliver 360-degree content including advertisements in what is a first for the platform. It will

Steph Curry’s stats on NBA 2K to be maxed out

To celebrate Golden State Warriors superstar Stephen Curry becoming the first ever unanimously elected MVP for the 2015/2016 season, his stats on the popular video game NBA 2K will be

Yankee Stadium joins the growing list of digital stadiums

Yankee Stadium and digital customer service solutions company VenueNext, have launched a new app which allows fans in some parts of the stadium to order food and beverages for in-seat delivery.

Three-points from Steph Curry mean three-second ad for Under Armour

As part of the NBA Playoffs which tipped off on Saturday between the Golden State Warriors and Houston Rockets, US sports brand Under Armour has rolled out a very creative video activation

How the sporting world is saying goodbye to Kobe

Five months after announcing his retirement from the NBA, superstar Kobe Bryant is living his last minutes as a professional before his final game on Wednesday night at Los Angeles’

Detroit Pistons send fans live scores via email

NBA’s Detroit Pistons are now updating fans with live match scores via an email that changes in real-time. Palace Sports and Entertainment, the company that owns the team, has launched this activation in

Digital Sport’s Weekly Wash-up 19/02/2016

Nike terminates Pacquiao deal Nike has terminated its sponsorship deal with boxing superstar Manny Pacquiao following homophobic words from the Filipino. Recently, Pacquiao commented that homosexuals are “worse than animals”. Despite

LeBron crowned NBA’s social media King

Following the conclusion of the All Star weekend, LeBron James has been anointed the NBA’s king of social media, registering a digital value of almost double his nearest rival. In

Snapchat launches its official Kobe Bryant live story

For Kobe Bryant’s final trip to take on LeBron James’ Cleveland Cavaliers,  Snapchat has unveiled a story dedicated to the player to cover the fixture named “Kobe in Cleveland”. Following the

ESPN unveils its Virtual 3 Technology

The NBA fixture between the Cleveland Cavaliers and San Antonio Spurs last Saturday marked a new era in sports broadcasting with the introduction of the Virtual 3. Rolled out by ESPN,