Search Results for "virtual reality"

What Traditional Sports and Individual Athletes Will Have Learned From Esports

This article was provided by Nielsen Sports How traditional sports and associated brands will continue to use esports to engage with fans and TV audiences Esports are receiving a significant

The Biggest Trends Affecting Marketing in Sports

This article was written by Mildred Delgado There was a time where big-name sponsorship deals were the bread and butter of sports marketing. However, since there’s been an overload of

Exploring cricket predictions and emerging trends

By Dr Masoumeh Izadi-Mercer Cricket as a professional sport has evolved over the years from the traditional five-day test matches to action-packed one-dayers and Twenty20s. This has led to the

Daily Digest: Good news for Wimbledon fans and a big win for Lionel Messi

Todays Daily Digest looks at the future of sports sponsorship and the end of a seven-year legal battle for Lionel Messi.

Will the stagnation of Social Media platforms finally lead to a major shake-up?

Has years of stagnation and familiarity made social media stale and uninteresting? Are we on the verge of a major change to the lanscape?

#6: Putting the ‘Pun-desliga’ on the map, March Madness in VR and removing AI bias

Morning all! After a day of running around London yesterday I’m back in charge of the Daily Digital Digest (thanks Chris for stepping in). Tomorrow I’ll be hanging around at

Does VAR in football represent one extra erosion of the stadium experience?

VAR is a divisive issue in football, but is its biggest problem that it is one further erosion of the fans’ matchday experience?

Digital Sport London: Join us for an exposé on esports

Digital Sport London is back in March with an event on our monthly topic: Esports. Join us at Gfinity in London on March 27th for an expose on one of the rising stars of the sports industry.

AR is more relevant to most people than VR, but both are reliant on other tech

In the first Digital Sport Insider podcast of the month, Dan McLaren and I sat down to chat about virtual and augmented reality. Despite being on a journey into the

Talking VR & AR at Salford University with Liverpool FC, Sportego and Mi Hiepa

We look forward to this month’s #DSManchester event on VR and AR at the University of Salford’s MediaCity campus – featuring Liverpool FC, Sportego, Mi Hiepa and a whole host of VR experiences!