Latest News
The Potential of F-Commerce for Sports Organisations
Recent media attention has been on the failure of f-commerce initiatives, but is there still a way in which this can work? Guest contributor Rebecca Helmer looks at how it can (and has)
The England starting XI; if Twitter decided from the Euro 2012 squad
Leading social media monitoring software provider Brandwatch have been delving deeper into the online conversations around EURO 2012. Here is who is being talked about the most on Twitter from the England squad
Monster and Marussia F1™ Team search for Social Media Driver
Marussia F1 are after a ‘Social Media Driver’ for the British Grand Prix (7th – 8th July 2012) – and it could be you! All it takes is for you to show your social media skills, creativity and imagination on the hashtag #SMDriver
The Australian Rugby Union’s Social Media Plans for 2012 Revealed
After a successful Facebook campaign in 2011, the ARU are building upon it to reward Wallabies fans even more this year
adidas launch new Tumblr website to provide fans with a unique experience of UEFA Euro 2012
Today adidas announced the launch of their official Tumblr football profile which will see the world’s leading football brand use Tumblr’ sponsorship packages to showcase unique content from the world of football, on and off the pitch.
New UKSN Event: Sports Tech Meetup – 26th June (London)
After almost 2 years since the last UKSN run event, I’m delighted to announce the ‘Sports Tech Meetup’ in association with mobile app company Mobile Roadie. More details….
Digital Business & Sports: Breaking the Innovator’s Dilemma
guest post from Oscar Ugaz looking at how football clubs need top innovate to survive in the digital space and offering advice for clubs and marketeers
A Look at UEFA’s Digital Strategy around the 2012 Champions League Final
leading up to the UEFA Champions League final, UEFA used key digital platforms such as Google+, Facebook, Twitter, YouTube and Foursquare as well as a free Android smartphone application to share unique content from the UEFA Champions Festival with fans around the world.
Lost in Translation?
This article looks at what localisation of digital content involves, some incorrect assumptions applied by teams, legal issues to be considered and why localisation is an option sports teams should consider seriously.
Recent Foursquare Promotions Highlight Limitations of Location Based Services
location based services such as Foursquare offer a great opportunity for sports teams to continue to develop deeper and more engaging relationships with fans, and while it has been encouraging to see location based sports promotions starting in Europe with Foursquare it has also highlighted the limitations of the platform and the lack of flexibility
