Latest News
The Socialympics Begin with 9.6m Tweets on Opening Night!
Friday night saw the start of the Olympic Games with a flourish at the Opening Ceremony and people took to Twitter in record numbers throughout it.
Premier League Releases Social Media Guidelines For Clubs
Yesterday it was announced by the Premier League that, at the request of several clubs, have put together social media guidelines for clubs. Many would say it’s about time…
Leeds Rhinos Twitter shirts campaign a success
Reigning Super League champions Leeds Rhinos have hailed their innovative marketing campaign which involved players replacing the names on their shirts with their Twitter handles as a massive success.
The AC Milan ‘Social Season’ – 2011/12
A great infographic from AC Milan showcasing their achievements in social media over the past 12 months. Enjoy!
Datatainment: How Data Can Engage Sports Fans
Looking at data from a consumer perspective, not just as a tech trend, is a new line of thought within digital sports marketing that’s becoming more and more prominent as it opens up a range of new digital media opportunities
Leeds Rhinos make history with Twitter shirts
Leeds Rhinos became the first rugby team to use Twitter handles on their shirts instead of their player’s names on Friday night.
What does the ASA ruling on Rooney / Wilshere Tweets mean?
Following the recent ASA ruling over the Nike campaign we look at what happened, what this means for the social media marketing industry and how it could affect you.
The Socialympics
Iain takes a brief look at the new legislation that has been enacted, what an infringing act consists of, the defences and exemptions , penalties and gives some suggestions as to what a brand (a non-official sponsor) should do at this months London 2012 Olympic Games.
BBC Sport launches beta Facebook App ahead of Olympics
BBC Sport yesterday launched a Facebook application offering audiences live streams of major sports events, including Wimbledon and up to 24 streams of Olympics coverage. This is the first time the BBC has live streamed events on Facebook.
Fans Chance to Send England Team Good Luck Message
England supporters get the chance to have their personal good luck video message shared with the England squad ahead of the UEFA European Championship quarter final against Italy.
