Latest News
Social CRM & Sport
Here is the article I wrote recently for FC Business magazine to coincide with my workshop at Goodform’s ‘Sports CRM Summit’ at Wembley Stadium. The event was a great one and I will be writing up more from that shortly together with some decks from other speakers. So here is my take on Social CRM….
London 2012 launch mobile app
This weekend has seen the London 2012 organisers LOCOG release the first of two mobile apps, called ‘Join In’, that will be available to sports fans at the Games this year.
UKSN Presents: Interview with Twitter UK’s Head of Sport – Lewis Wiltshire
UKSN Presents is that start of what will become a more regular series, getting under the skin of social media and sport through some it’s highest profile practitioners. First we start with long time friend, ex-BBC Social Media & Website Editor and now Twitter UK’s Head of Sport – Lewis Wiltshire.
LPGA Tour to Show Twitter Handles on Caddie Bibs
USA Today and Washington Post reported yesterday about the news that the LPGA Tour will test out using the caddies bibs to promote players Twitter handles
#RonaldoLIVE – fans get chance to challenge Real Madrid star
This Thursday (17th) will see Cristiano Ronaldo take on a live challenge with fans through his Facebook page. Find out more here….
Fitter Through Twitter
Health and fitness is a booming industry and any good advice over the internet is met with real enthusiasm nowadays. When this is coupled with high profile sources like professional sports teams or athletes, people take notice.
Vauxhall Offer England Fans Chance to go Home or Away
Vauxhall has this week launched a brand new Facebook competition giving England fans the opportunity to support Roy Hodgson’s men either at Home and Away this summer
Liverpool launch new kit across social
Liverpool last night launched their new kit across Facebook, Pinterest, YouTube and were trending on Twitter. So how and what did they do? We get under the skin of the campaign with great insight from the club itself.
Nice campaign by AC Milan – celebrating 10m Facebook fans
AC Milan linked up with sponsors adidas to promote the fact that they have managed to break the 10m fan barrier on the official Facebook page.
Please, stop it with the QR Code stunts!!
This week saw Betfair again try to use an innovative approach for QR Codes with their ‘marketing with balls’ campaign, but this time with little success. Now please stop it with the pointless QR Code stunts!
