Eleven Sports and One Football partner to offer individual La Liga games for a one-off fee

In a landmark deal, Eleven Sports, has announced an international partnership with digital football publisher Onefootball. The pair will launch an in-app, pay-per-view live streaming offer for fans to watch one-off games for a set price.

Those fans in in the UK and Ireland will be able to purchase and watch any LaLiga match carried by Eleven Sports for just £2.99 (€3.49 in Ireland) on a pay-per-view basis via the Onefootball app.

Plans are also in development for the Onefootball pay-per-view option to be rolled out for Serie C matches in Italy, before the model is launched in other Eleven Sports markets from the 2019/20 season onwards.

Flexibility in digital offerings is becoming paramount. Companies like Netflix have had great success with no-contract subscription models – the kind that Eleven Sports and Sky’s NowTV have been offering for some time – but the one-off micropayment model is undertapped in sport at the moment. Recent examples have come from the NBA, however. Often cited among the most forward-thinking of sports leagues, the basketball rights holder has experimented with micropayments where fans can purchase the final quarter any game, meaning they can pick and choose depending on which live game looks like it will have the most interesting conclusion.

While this deal doesn’t allow for fans to purchase only the final few minutes of close matches, the flexibility it offers fans – and in particular casual La Liga fans in the UK and Ireland – is a fairly new concept for football in these countries.

Danny Menken, Eleven Sports Group Managing Director, said, “Fans worldwide are seeking more flexible ways to watch live sport. Our pioneering partnership with Onefootball enables us to cater for those needs, while also broadening our reach to a wider fan base.”

“This international partnership ensures Eleven Sports continues to lead the way in offering innovative viewing solutions for fans, following our platform agnostic model that means our content is widely available at a very reasonable cost.”

“We can also leverage Onefootball’s intelligence on their significant global user base which can be easily targeted through direct and personalised in-app marketing. We are excited to launch this offer with Onefootball in the UK and Ireland before rolling it out in our other markets worldwide.”

Lucas von Cranach, Founder and CEO, Onefootball, said, “Modern football fans are challenging the status quo. They want to be empowered to consume live content in a more flexible, easily accessible way.”

“Eleven Sports and Onefootball share the same vision how live football should be brought to the fans today. We are thrilled about this partnership.”

“Offering live streaming as part of the Onefootball app is the next big step in our platform evolution.”

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Chris McMullan
Chris McMullan 836 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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