Tennis

Boston to host 2020 Laver Cup

The weekend saw a thrilling clash of titans on the tennis court as Team Europe just edged Team World to victory in the most compelling and thrilling Laver Cup to

Naomi Osaka’s switch to Nike from Adidas shows the battle for the best talent is still raging

Naomi Osaka is a woman in demand, and the story of her switch to Nike from Adidas shows that attracting and retaining human talent is still of the utmost importance.

On The Upside launches with the ATP Tour as its founding client

New agency On the Upside launches with founding client the ATP.

Andy Murray and Marcelo Bielsa show honesty is the best policy on social media

Andy Murray and Marcelo Bielsa showed the sports world that honesty means more than saying the “right things” in the social media age.

Australian Open adds Fortnite tournament to the final weekend of 2019’s first Grand Slam

As the Australian Open gears up to bring 2019 its first major sporting event, a Fortnite tournament is added to the proceedings.

The Power of Sport Over Consumers: Why Every Brand Must Tap into Sports Marketing

Why brands should be more in tune with the power sport has over consumers.

Eurosport picks up ATP Tour rights to become the Home of Tennis in France

Eurosport has entered a five-year deal with ATP World Tour and ATP Media that will allow them to screen 37 ATP World Tournaments a year.

Clashing with the World Cup: Wimbledon and the Tour de France take different approaches

Wimbledon and the Tour de France take different approaches to dealing with the World Cup.

Wimbledon: The Emporer’s new clothes show the power of branding

Roger Federer signs with Uniqlo – and the announcement shows the power of branding is still alive and well.

Wimbledon and IBM will use AI to deliver highlights packages at The Championships

AI technology from IBM will make it easier to bring highlights packages to tens of millions of fans around the world.

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