Tennis
Daniil Medvedev and Dominic Thiem match their performances on the court at the Netto ATP Tour Finals with strong social growth off the court and why Autosport brands hold the ace?
Daniil Medvedev and Dominic Thiem have seen their social followings increase in the past few days, boosted by their performances in the Netto ATP finals last weekend. Medvedev gained 33k
A New Era: Fed Cup Renamed Billie Jean King Cup By Bnp Paribas
The ITF has announced that the Fed Cup, the women’s world cup of tennis, has been renamed the Billie Jean King Cup by BNP Paribas. It is the first time
Boston to host 2020 Laver Cup
The weekend saw a thrilling clash of titans on the tennis court as Team Europe just edged Team World to victory in the most compelling and thrilling Laver Cup to
Naomi Osaka’s switch to Nike from Adidas shows the battle for the best talent is still raging
Naomi Osaka is a woman in demand, and the story of her switch to Nike from Adidas shows that attracting and retaining human talent is still of the utmost importance.
On The Upside launches with the ATP Tour as its founding client
New agency On the Upside launches with founding client the ATP.
Australian Open adds Fortnite tournament to the final weekend of 2019’s first Grand Slam
As the Australian Open gears up to bring 2019 its first major sporting event, a Fortnite tournament is added to the proceedings.
The Power of Sport Over Consumers: Why Every Brand Must Tap into Sports Marketing
Why brands should be more in tune with the power sport has over consumers.
Eurosport picks up ATP Tour rights to become the Home of Tennis in France
Eurosport has entered a five-year deal with ATP World Tour and ATP Media that will allow them to screen 37 ATP World Tournaments a year.
Clashing with the World Cup: Wimbledon and the Tour de France take different approaches
Wimbledon and the Tour de France take different approaches to dealing with the World Cup.
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