Tennis

Wimbledon have finally managed to combine their history with the present

Wimbledon have decades of history to fit into one lesson before the Championships begin. They’ve been trying to nail it in video form for years – this time they’ve succeeded.

How Wimbledon maintains its social presence even when all eyes are elsewhere

A look at how Wimbledon is gearing up its social media content in anticipation of the start of the tournament.

Wimbledon get fans ready for the Championships by reporting on the French Open

Wimbledon builds up to the Championships by ensuring its fans are interested in the French Open at Roland Garros.

Amazon seals UK and Ireland rights to US Open tennis

Amazon Prime adds US Open to its portfolio of tennis rights and becomes the live home of the sport in the UK.

Tennis embraces esports as the French Open announces a tournament at this year’s event

The French Open at Roland Garros becomes the latest sporting event to announce its own parallel esports tournament.

New Serena Williams Nike ad is an important milestone for promoting women’s sport

Nike’s new ad featuring Serena Williams is important for promoting women’s sport.

Why tennis could be at the forefront of merging live-streaming with TV

We’re moving into a new era of sports and media rights, and it doesn’t take a genius to see that coming. The rise of social media live-streaming has led to

Amazon sign up with ATP to stream World Tour events exclusively live

ATP and ATP Media have secured two new deals with Amazon Prime to stream live and on-demand tennis on the platform in the UK and the Republic of Ireland, as