Tennis

Clashing with the World Cup: Wimbledon and the Tour de France take different approaches

Wimbledon and the Tour de France take different approaches to dealing with the World Cup.

Wimbledon: The Emporer’s new clothes show the power of branding

Roger Federer signs with Uniqlo – and the announcement shows the power of branding is still alive and well.

Wimbledon and IBM will use AI to deliver highlights packages at The Championships

AI technology from IBM will make it easier to bring highlights packages to tens of millions of fans around the world.

Wimbledon have finally managed to combine their history with the present

Wimbledon have decades of history to fit into one lesson before the Championships begin. They’ve been trying to nail it in video form for years – this time they’ve succeeded.

How Wimbledon maintains its social presence even when all eyes are elsewhere

A look at how Wimbledon is gearing up its social media content in anticipation of the start of the tournament.

Wimbledon get fans ready for the Championships by reporting on the French Open

Wimbledon builds up to the Championships by ensuring its fans are interested in the French Open at Roland Garros.

Amazon seals UK and Ireland rights to US Open tennis

Amazon Prime adds US Open to its portfolio of tennis rights and becomes the live home of the sport in the UK.

Tennis embraces esports as the French Open announces a tournament at this year’s event

The French Open at Roland Garros becomes the latest sporting event to announce its own parallel esports tournament.

New Serena Williams Nike ad is an important milestone for promoting women’s sport

Nike’s new ad featuring Serena Williams is important for promoting women’s sport.

Why tennis could be at the forefront of merging live-streaming with TV

We’re moving into a new era of sports and media rights, and it doesn’t take a genius to see that coming. The rise of social media live-streaming has led to