The Power of Sport Over Consumers: Why Every Brand Must Tap into Sports Marketing

Why brands should be more in tune with the power sport has over consumers.

Eurosport picks up ATP Tour rights to become the Home of Tennis in France

Eurosport has entered a five-year deal with ATP World Tour and ATP Media that will allow them to screen 37 ATP World Tournaments a year.

Clashing with the World Cup: Wimbledon and the Tour de France take different approaches

Wimbledon and the Tour de France take different approaches to dealing with the World Cup.

Wimbledon: The Emporer’s new clothes show the power of branding

Roger Federer signs with Uniqlo – and the announcement shows the power of branding is still alive and well.

Wimbledon and IBM will use AI to deliver highlights packages at The Championships

AI technology from IBM will make it easier to bring highlights packages to tens of millions of fans around the world.

Wimbledon have finally managed to combine their history with the present

Wimbledon have decades of history to fit into one lesson before the Championships begin. They’ve been trying to nail it in video form for years – this time they’ve succeeded.

How Wimbledon maintains its social presence even when all eyes are elsewhere

A look at how Wimbledon is gearing up its social media content in anticipation of the start of the tournament.

Wimbledon get fans ready for the Championships by reporting on the French Open

Wimbledon builds up to the Championships by ensuring its fans are interested in the French Open at Roland Garros.

Amazon seals UK and Ireland rights to US Open tennis

Amazon Prime adds US Open to its portfolio of tennis rights and becomes the live home of the sport in the UK.

Tennis embraces esports as the French Open announces a tournament at this year’s event

The French Open at Roland Garros becomes the latest sporting event to announce its own parallel esports tournament.