Tennis

Tennis embraces esports as the French Open announces a tournament at this year’s event

The French Open at Roland Garros becomes the latest sporting event to announce its own parallel esports tournament.

New Serena Williams Nike ad is an important milestone for promoting women’s sport

Nike’s new ad featuring Serena Williams is important for promoting women’s sport.

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Why tennis could be at the forefront of merging live-streaming with TV

We’re moving into a new era of sports and media rights, and it doesn’t take a genius to see that coming. The rise of social media live-streaming has led to

Amazon sign up with ATP to stream World Tour events exclusively live

ATP and ATP Media have secured two new deals with Amazon Prime to stream live and on-demand tennis on the platform in the UK and the Republic of Ireland, as