Tennis
Wimbledon: The Emporer’s new clothes show the power of branding
Roger Federer signs with Uniqlo – and the announcement shows the power of branding is still alive and well.
Wimbledon and IBM will use AI to deliver highlights packages at The Championships
AI technology from IBM will make it easier to bring highlights packages to tens of millions of fans around the world.
Wimbledon have finally managed to combine their history with the present
Wimbledon have decades of history to fit into one lesson before the Championships begin. They’ve been trying to nail it in video form for years – this time they’ve succeeded.
How Wimbledon maintains its social presence even when all eyes are elsewhere
A look at how Wimbledon is gearing up its social media content in anticipation of the start of the tournament.
Wimbledon get fans ready for the Championships by reporting on the French Open
Wimbledon builds up to the Championships by ensuring its fans are interested in the French Open at Roland Garros.
Amazon seals UK and Ireland rights to US Open tennis
Amazon Prime adds US Open to its portfolio of tennis rights and becomes the live home of the sport in the UK.
Tennis embraces esports as the French Open announces a tournament at this year’s event
The French Open at Roland Garros becomes the latest sporting event to announce its own parallel esports tournament.
New Serena Williams Nike ad is an important milestone for promoting women’s sport
Nike’s new ad featuring Serena Williams is important for promoting women’s sport.
Why tennis could be at the forefront of merging live-streaming with TV
We’re moving into a new era of sports and media rights, and it doesn’t take a genius to see that coming. The rise of social media live-streaming has led to
Amazon sign up with ATP to stream World Tour events exclusively live
ATP and ATP Media have secured two new deals with Amazon Prime to stream live and on-demand tennis on the platform in the UK and the Republic of Ireland, as
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