Sport

Rio highlights how Twitter can be used for good

Twitter and footballers is a mix that usually attracts the wrong types of headlines. But this time Rio Ferdinand has shown how it bring people together and be a force for good

Sport Communicators and Social Media – Next Steps

We are now on the seventh and last part of the research into sportstars’ use of social media and issues surrounding reputation management by Steven Woodgate

BBC launches new Sport App – but is it a game changer?

The BBC Sport team this morning launched a new app to support their web efforts and push the boundaries once again. But is it a game changer or just ok?

Nike takes gamification to the next level with NikeFuel Missions

Nike have taken the next step in getting people to use Nike+ FuelBands by making their everyday activities part of an online game. Curious? Read on…

Nike takes Social Media in-house

Nike has taken management of its social media marketing in-house and away from its digital advertising agencies in an effort to get closer to its fans

Social Media and Sport – 2013 Predictions

It’s that time of year again where we take a look into our crystal balls to predict what will happen in social media and sport in 2013. This year we have the help of Amy Jo Martin, Adam Bader, Shergul Arshad and Oscar Ugaz. Do you agree with them?

UEFA get slammed by Social Media users

Guest Post: Jeremy Taylor from Our Social Times takes a look at the reaction to the UEFA fine for racism served out to Serbia and how Paddy Power have gained from the publicity

Why better Social Media policies are needed in Sport

We are now on part 6 of this seven-part series by Steven Woodgate about why the sporting industry needs a better and a tougher social media policy to handle its star employees.

Sailing and Social Media

A look at the world of Sailsport – how they connect with fans using social media and avoiding vanity metrics. Guest post by CEO of Pilote Media, David Fuller

Grand Prix Driver of the Year

UKSN was delighted to be part of the group who put in who they thought their drivers of the year were (we chose a top 10). Here is the final result from all the writers involved [infograph]