This morning I saw the headline on, of all places, the BBC Sport page which I look at everyday either on my laptop or iPhone.  Now, the mobile web page that the BBC has been running has been excellent and the prospect of a new way in which to digest my daily sports fix was an exciting one.

The mobile enabled site is a mini-version of the main page I, and millions like me, head to as devotees for the latest and official news on my favourite sports (mainly football).  These include, aside from the daily news, features such as the live score updates, the football gossip columns and fuller feature articles.

So does the new app deliver?

Well if you are after the same experience as you get already with the mobile web page but in app form then yes.  If, like me, you were hoping for a few new features that will bring new life to the experience then sadly no (maybe my expectations were too high or wrongly placed).

The main page looks the same, the features on offer are the same and the whole feel is the same.  Dan Walker speaks on their video explaining more about the app (initially only available on iPhone and iPod touch, Android coming soon) and proclaiming the ability to access Radio 5 Live on the app – can already do this on the mobile page – and get live score updates and fixtures – already has those too.

The one addition we see is the ability to alter the listing (quick links) so if you are someone who likes certain sports but not too keen on others then you can make you own links to get the quickest access possible.

I do love the technology and continuing innovation within the digital space – dare we forget the coverage during London 2012 which was everything you could have wished for – the BBC provides to it’s massive audience.  The BBC blog states that there are updates to come in regards to the addition of video content and will be launched on Android soon too.

The feedback on their site appears to mostly negative, mainly people with Android devices moaning about BBC prioritising Apple products again with the odd one being critical of the lack of change.  Probably not what their team had hoped to hear.  With these types of feedback I do realise that most comments are from people wanting to criticise, the majority who are happy will enjoy in silence.

In summary it is a very good app and will give you your fix of sports updates.  The sole disappointment for me is the lack of anything new on offer.  I’ll stick with the mobile site for now I think.

If you’re Apple consumer and have tried the app, love to hear your opinion. Use new app or stick with web?