Other Sport

British Cycling partners with Zwift to launch first British eRacing Championship

British Cycling partners with Zwift to launch the inaugural eRacing British Championship next year.

England Netball’s new partnership with Nike boosts women’s sport

England Netball and Nike have agreed a multi-year partnership that names Nike as their official supplier and designer of the team kit. The Vitality Roses will wear Nike dresses for

Making gymnastics mainstream through vlogs

Nile Wilson, Olympic gymnast and vlogger, believes that building his brand can make gymnastics mainstream in the next ten years. On YouTube, he has over a million followers, and he’s

Sportradar Integrity Services partners with Cycling Andi-Doping Foundation to help weed out cheats

Sports data specialists Sportradar enter into a deal with the Cycling Anti-Doping Foundation to help weed out cheats.

Eurosport to show BDO Darts for the next three years

DIscovery / Eurosport pick up the rights to another sporting property as they look to grow across both linear and OTT offerings.

EuroLeague basketball and Content Stadium launch new partnership

Content Stadium and Euroleague basketball launch new content partnership.

How openness to partnerships is a pillar of Team Sky’s continued success

Team Sky are always on the lookout for new technology and new partners – and they’re a lesson to everyone in sport.

How Team Sky’s riders stayed connected to win the Tour de France

Team Sky have won six of the last seven Tours de France. Technology has been at the heart of their success every time.

Carrefour’s Tour de France activation shows how brands should maximise their sponsorship

It’s usually a supermarket’s Twitter account, but for these three weeks it’s almost an official Tour de France account!

No rest for Tour de France teams as social media chronicles the riders’ ‘day off’

It might have been a rest day, but the Tour de France was till very busy.