Other Sport
France’s Top Basketball League, LNB, Selects Sportradar For all-encompassing Rights Deal
Sportradar, a leading global provider of sports data intelligence and sport entertainment solutions, today announced a comprehensive extended agreement with Ligue Nationale de Basket (LNB). The new agreement covers data
Nielsen Sports predicts the most watched Cheltenham Festival in ten years, boosting sponsorship values by up to 25%
Nielsen Sports has forecast that the 2021 Cheltenham Festival will receive its biggest viewership in a decade Potential for a 25% jump in sponsorship value expected due to an increased
Royal Parks Half Marathon Creates Unparalleled Digital Running Experience to Raise Money for Charity
Unique event with visual and audio cues from the Royal Parks Half course Special premium medal and events bag Guaranteed entry to a future Royal Parks Half if fundraising over
Tour Of Britain And Women’s Tour Unveil Eurosport X GCN Partnership
The Tour of Britain and Women’s Tour, the UK’s most prestigious races, have today announced an exciting new partnership with Eurosport and the Global Cycling Network (GCN). The five-year alliance
McGregor Dominates Conversation Despite Losing, Demand for Khabib Fight Surges
Conor McGregor generated 22.7 million online engagements at UFC 257 1.7x more mentions of McGregor than his victorious opponent Dustin Poirier McGregor vs. Khabib Nurmagomedov rematch speculation creates 12,000 discussions
Eleven Secures Virtual Festive Cycling Event
ELEVEN brings The Challenge of Stars to fans in Belgium and Portugal ELEVEN will be bringing the virtual cycling event The Challenge of Stars to fans in Belgium and Portugal
NBA announces Structure and Format for 2020-21 Season
Regular-Season Schedule to be released in two segments Play-In Tournament to Determine Teams That Fill; Seventh and Eighth Playoff Seeds in Each Conference; Regular-Season Schedule to Be Released in Two
WePlay continues OTT expansion with Horse & Country appointment
Performance marketing agency WePlay has added global equestrian sports network Horse & Country (H&C) to its growing roster of sports streaming platform clients. The direct-to-consumer specialist has been appointed by
Matchroom Announces Multi-fight Partner Deal With Lanistar
Rising FinTech banking company begins Matchroom partnership with Usyk and Haney cards Matchroom Boxing are delighted to announce a multi-fight partnership with FinTech banking company Lanistar, starting with Saturday night’s
HUUB reaches £250k crowdfund target in just 2 hours amidst impressive investor rewards
Derby-based HUUB, market leaders in the £60 million UK triathlon apparel and accessories market, yesterday officially launched their Crowdcube crowdfunding initiative. With double Olympic medalist and world champion brothers, Alistair