Other Sport

Huddersfield & Paddy Power’s ‘unsponsoring’ campaign could change the future of brand representation forever

The story’s perhaps died down since the summer, but Huddersfield Town’s sponsorship stunt in partnership with Paddy Power was one well thought-out, eye-catching, unique, and executed brilliantly, though perhaps a

Playfinder data reveals instant post-World Cup Netball growth

The Netball World Cup came to an end in Liverpool on Sunday as New Zealand beat 11-time champions Australia to claim the title for the first time since 2003. In

MLB Partners with YouTube: The Rise of the Modernized, Global World of Sports

How the modernization taking place in sports broadcasting is leading to the globalization of sport.

Will Team Sky’s search for a new owner be a significant moment for the sport?

Team Sky’s search for a new owner and principal sponsor will be important for the sport – but the complications of the situation mean it’s tough to use it as an acid test.

Case Study: Is Basketball Champions League the fastest growing league in Europe?

The Basketball Champions League has seen impressive engagement growth in only its second season.

Zwift’s esports series heralds an exciting 2019 for cycling fans

Zwift gamifies cycling, but bringing it into the esports world could be the best thing that ever happened to the sport.

British Cycling partners with Zwift to launch first British eRacing Championship

British Cycling partners with Zwift to launch the inaugural eRacing British Championship next year.

England Netball’s new partnership with Nike boosts women’s sport

England Netball and Nike have agreed a multi-year partnership that names Nike as their official supplier and designer of the team kit. The Vitality Roses will wear Nike dresses for

Making gymnastics mainstream through vlogs

Nile Wilson, Olympic gymnast and vlogger, believes that building his brand can make gymnastics mainstream in the next ten years. On YouTube, he has over a million followers, and he’s

Sportradar Integrity Services partners with Cycling Andi-Doping Foundation to help weed out cheats

Sports data specialists Sportradar enter into a deal with the Cycling Anti-Doping Foundation to help weed out cheats.