France’s Top Basketball League, LNB, Selects Sportradar For all-encompassing Rights Deal

Sportradar, a leading global provider of sports data intelligence and sport entertainment solutions, today announced a comprehensive extended agreement with Ligue Nationale de Basket (LNB). The new agreement covers data collection and distribution, AV rights, media rights distribution, bet monitoring to ensure integrity, automated production and streaming service and the continuation of the OTT platform.

The multi-year deal begins at the start of the 2021/22 season and will see Sportradar become the official data partner of the LNB.  Sportradar will collect and distribute the LNB’s in-game data through Synergy Stats, their best-in-class courtside data collection system.

Synergy Sports, now a division of Sportradar, partners with all of the LNB teams through the use of their AI driven Automated Camera System and also serves as a distribution partner for the league’s AV rights.  Synergy Sports provides basketball teams, leagues and federations with a full end-to-end technology platform that offers automated video production and graphics.

Since the 2020/21 season, Sportradar has distributed the LNB’s media rights internationally and utilised its full technological capabilities to create the OTT platform LNB.TV which showcases game action and editorial content to enhance fan engagement. Coverage is live-streamed as well as being available on-demand.

Finally, the agreement also includes the provision of Sportradar’s advanced and proven bet monitoring system, the Universal Fraud Detection System (UFDS), to monitor all LNB games for potential match manipulation. Last year, Sportradar Integrity Services detected over 500 suspicious matches across global sport and has reported more than 5,500 in the past 15 years.

David Lampitt, Managing Director, Sports Content and Partnerships at Sportradar, said: “The LNB is one of the most important basketball leagues in Europe and we look forward to expanding our relationship with them to grow the sport further and drive new commercial opportunities.

“Basketball is a strategically important sport for Sportradar, and the acquisition of Synergy Sports has extended our 360-degree capabilities in the creation and distribution of data and video content, enabling us to deepen our relationships with key basketball leagues and federations around the world. We are delighted to partner with the LNB and that they have put their trust in us to deliver advanced data, analytics and technology solutions.”

Michel Mimran, Managing Director, at Ligue Nationale de Basket, said: “This new agreement is very exciting for the LNB and will expand the way we work with a trusted partner. Sportradar will now provide us with end-to-end solutions on many fronts including AV production, AV rights as well as data collection and commercialisation. We look forward to strengthening our relationship with Sportradar for years to come.”

About Sportradar

Sportradar is a leading global provider of sports betting and sports entertainment products and services. Established in 2001, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs 3,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyze and deliver insights from more than 720,000 matches annually across 75 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved. 

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