Other Sport

Fomula One’s social media strategy shows it’s an organisation on the up

Since their change of ownership, Formula One has seen huge growth in its social media presence. Now it’s reaping the rewards.

Formula E Twitter stream breaks new ground in Japan

Formula E’s Japanese Twitter live-stream is a first for the sport, but yet another example of the new kind of coverage social media can bring to live sport.

DAZN to show Joshua v Parker in another landmark live-streaming deal

In another milestone for live-streaming, DAZN acquire rights to the Anthony Joshua v Joseph Parker fight in some territories.

BBC Sport announce impressive digital viewing figures for PyeongChang Games

The BBC’s digital viewing figures for the PyeongChang games shot up more than threefold from four years ago in Sochi.

What other sports can learn from Table Tennis about how to approach China

Ahead of the ITTF World Team Cup taking place in the Copperbox Arena in London, Dan McLaren chatted table tennis and strategies for Chinese growth with Matt Pound, Head of Communications at ITTF.

Hot Topics: The Olympic Social, Fan-led Instagram and the Rise of Club Content

How digital content relates to fans was the main theme of this week as Instagram, the Winter Olympics and the Six Nations take centre stage.

Team GB and VISA launch new fan app for PyeongChang Winter Games

The British Olympic Association, Visa and Monterosa have worked together to deliver the new official Team GB app designed to enhance the supporting experience for fans across the UK during

Olympic Channel partner with Snapchat to help engage new & young audiences

The multi-year agreement provides Snap with Olympic Channel original programming for Shows on Snapchat’s Discover page and assets for creative tools. In addition, Snapchat will produce Our Stories featuring archival footage provided

The Jockey Club appoints LiveWire Sport to support its major racing festivals

LiveWire Sport, the BAFTA-winning digital agency, has been appointed by The Jockey Club to provide content strategy, creation and delivery services for five of the world’s leading horse racing festivals in 2018

World Surf League and Facebook announce exclusive new partnership

World Surf League and Facebook sign up for exclusive streaming partnership, building on the success the league has had on the platform already.