Other Sport

EuroLeague basketball and Content Stadium launch new partnership

Content Stadium and Euroleague basketball launch new content partnership.

How openness to partnerships is a pillar of Team Sky’s continued success

Team Sky are always on the lookout for new technology and new partners – and they’re a lesson to everyone in sport.

How Team Sky’s riders stayed connected to win the Tour de France

Team Sky have won six of the last seven Tours de France. Technology has been at the heart of their success every time.

Carrefour’s Tour de France activation shows how brands should maximise their sponsorship

It’s usually a supermarket’s Twitter account, but for these three weeks it’s almost an official Tour de France account!

No rest for Tour de France teams as social media chronicles the riders’ ‘day off’

It might have been a rest day, but the Tour de France was till very busy.

Tour de France organisers use Strava to help plan the route

Strava was set up to help amateur cyclists flourish. Now its effects are being felt right at the top of the sport.

Clashing with the World Cup: Wimbledon and the Tour de France take different approaches

Wimbledon and the Tour de France take different approaches to dealing with the World Cup.

For casual observers and ardent fans alike: Previewing the Tour de France on Twitter

How the official Twitter account of the Tour de France has to keep ardent fans and casual observers alike happy for the next three weeks.

Facebook Watch signs up for boxing as Golden Boy Promotions looks for reach

Another day, another coup for Facebook – certainly when it comes to live-streaming sport. The social media platform has penned a deal with Oscar de la Hoya’s Golden Boy Promotions

Handball embraces tracking technology

The intelligent ‘iBall’ developed by SELECT and KINEXON premieres at the VELUX EHF FINAL4 on 26/27 May, opening doors for creative data visualisation, fan engagement and monetisation.