A Prime Minister for an influencer? How investing in content creators put Triathlon Ireland in the spotlight
How Triathlon Ireland harnessed the buzz of the Taoiseach running their race into a lasting time in the media spotlight.
Floyd Mayweather’s new VR gym venture gives users the chance to get fit and take on Floyd.
Samsung gives two Dutch speed skaters their SmartSuit technology to help them win gold in PyeongChang.
Ice Hockey player Nikolaj Rosenthal becomes the first professional athlete paid fully and exclusively in Bitcoin.
Amazon has snapped up rights to show live beach volleyball in almost every country around the world. It could be a test case to watch for plenty of other sports rights holders.