Other Sport
Making gymnastics mainstream through vlogs
Nile Wilson, Olympic gymnast and vlogger, believes that building his brand can make gymnastics mainstream in the next ten years. On YouTube, he has over a million followers, and he’s
Sportradar Integrity Services partners with Cycling Andi-Doping Foundation to help weed out cheats
Sports data specialists Sportradar enter into a deal with the Cycling Anti-Doping Foundation to help weed out cheats.
Eurosport to show BDO Darts for the next three years
DIscovery / Eurosport pick up the rights to another sporting property as they look to grow across both linear and OTT offerings.
EuroLeague basketball and Content Stadium launch new partnership
Content Stadium and Euroleague basketball launch new content partnership.
How openness to partnerships is a pillar of Team Sky’s continued success
Team Sky are always on the lookout for new technology and new partners – and they’re a lesson to everyone in sport.
How Team Sky’s riders stayed connected to win the Tour de France
Team Sky have won six of the last seven Tours de France. Technology has been at the heart of their success every time.
Carrefour’s Tour de France activation shows how brands should maximise their sponsorship
It’s usually a supermarket’s Twitter account, but for these three weeks it’s almost an official Tour de France account!
No rest for Tour de France teams as social media chronicles the riders’ ‘day off’
It might have been a rest day, but the Tour de France was till very busy.
Tour de France organisers use Strava to help plan the route
Strava was set up to help amateur cyclists flourish. Now its effects are being felt right at the top of the sport.
Clashing with the World Cup: Wimbledon and the Tour de France take different approaches
Wimbledon and the Tour de France take different approaches to dealing with the World Cup.
