The BBC and ITV invest heavily in big-name pundits for the Euros to help pull in viewers

In the battle for social media supremacy, which team will create the most conversation, engagement and opportunity to drive interest in the live broadcasts? Analysis from Nielsen Sports shows that

Why the Euros will be a model for the future of sports media

Guest Post by Aaron Goldman, CMO, Mediaocean Football is, by some distance, the world’s most popular sport, attracting both professional and amateur players on every continent and drawing, at its

West Ham United and London Stadium announce a new multi-year partnership extension with HEINEKEN

The UK’s leading pub, cider and beer company, HEINEKEN became the Official Beer and Cider Partner of West Ham United at the start of the 2016-17 season. The new multi-year

vivo and UEFA call on fans to create, capture and share the beautiful moments of UEFA EURO 2020™

The brand is kicking off a new #vivoSuperTime social activation that will channel fans’ energy into the excitement of the tournament’s closing ceremony. As football fans have eagerly awaited the

Huge ‘windfall of exposure’ for Man City’s and Chelsea’s front-of-shirt sponsors as the value of reaching the Champions League Final is revealed

Chelsea and Manchester City’s front of shirt sponsors, Three and Etihad Airways, are to receive exposure worth an estimated £4.2m when they meet in the all-English Champions League Final on

Castore and Wolves team up to sign multi-year kit deal

Sportswear firm backed by billionaires makes first move into Premier League Castore sportswear has agreed a multi-year partnership with Premier League football side Wolves to become the club’s new on-field

Everton Employ Piing To Maximise Fan Engagement

Everton fans who arrived early for yesterday’s Premier League clash with Wolves at Goodison Park (19 May 2021) had the opportunity to take part in interactive games prior to kick-off.

UEFA Women’s Euro 2022 Targets Full Stadiums To Accelerate Growth Of The Women’s Game

Over 700,000 tickets available for the biggest women’s European sport event ever Tickets priced from £5 – £50, with over half a million tickets available for £25 or less 13

AC Milan Boosts Chinese Profile With Opening Of New Office And Launch Of AC Milan Academy

AC Milan has further expanded its presence in the Chinese market with the opening of a new office in the market and with a new partnership with China’s premier sports

LaLiga Remains Exclusive On DAZN For Another 5 Years

DAZN and LaLiga extend their successful cooperation in Germany and Austria for another five seasons DAZN will continue to broadcast all Spanish Top Division matches, including ElClásico, live and exclusively