News

France’s Top Basketball League, LNB, Selects Sportradar For all-encompassing Rights Deal

Sportradar, a leading global provider of sports data intelligence and sport entertainment solutions, today announced a comprehensive extended agreement with Ligue Nationale de Basket (LNB). The new agreement covers data

Sponsorship value and profile of top female athletes soars with ‘unique window of equality’ created by the Olympic Games

Almost half (47%) of the general population across 13 countries studied have an interest in the Olympic Games, making it the world’s most engaged with sporting event This includes 45%

Blueenergy Group and Udinese Calcio renew partnership for the 2021-22 season in support of environmental sustainability

For the fifth year running, Bluenergy Group will be Udinese’s Back Jersey Sponsor and Energy Partner, supplying gas and electricity at the Dacia Arena  Bluenergy Group’s environmentally friendly power has

Bumper First Half Of 2021 Sees Record Digital Growth For Eurosport Ahead Of The Olympic Games

More than 50 million unique visitors to Eurosport.com in June 2021 as users near double vs 2020; up 75% vs 2019 visitor peak Sports subscribes at all-time record high with

Castore and Newcastle United FC sign landmark multi-year agreement

Deal will see launch of new home, away, third and training kit ranges for the 2021-22 season  Sportswear group will take control of running club’s e-commerce operations St. James’ Park

The R&A Opens Ticket Ballot For the 150th Open

The ticket ballot for The 150th Open has opened today, giving golf fans around the world the opportunity to secure a ticket for the historic Championship. The 150th Open, taking place from

SL Benfica and Adidas renew contract until 2027

Portugal’s most successful club and iconic German apparel company announce extension of longstanding relationship by launching video of new shirts. SL Benfica and adidas have just announced the renewal of

eToro Announced As Discovery’s Official Financial Services Partner For Its Olympic Games Tokyo 2020 Coverage In Europe

  Partnership sees eToro named as the exclusive financial services partner of Discovery’s athletics, swimming, diving and team sports coverage this summer eToro to leverage Discovery’s scale and platforms to reach the widest possible audience in Europe during the Games Partnership provides eToro new opportunity

New ‘Inside The Tour’ Podcast Tells The Definitive Story Of The ‘97 British Lions, By Those Who Were There

New 10-part podcast series (an Auddy Original) delivers the inside track on the British and Irish Lions legendary 1997 tour to South Africa ‘Inside the Tour – The Lions 1997’ features interviews with Lions’ legends Sir Ian McGeechan, Matt Dawson, Scott

Castore agrees multi-year partnership with Saracens as new era back in the Premiership begins

Castore has partnered with Saracens as the principal kit supplier upon their triumphant return to the Rugby Premiership The deal will see Castore make bespoke design kits for 21/22 season