December’s Best Branded Football Campaigns

This series, in partnership with Snack Media, will look at the best branded football campaigns from advertising to social media on a monthly basis as Digital Sport evaluates how the

Benfica launch innovative OTT platform

Benfica has become the first club in Portugal and one of the first in the world to launch a digital video platform featuring exclusive content produced daily for its fans. The

The ‘Decade Challenge’ trend has footballers reflecting, but was this a missed opportunity for marketers?

Social Media trends can pick up pace very quickly, especially if a celebrity gets involved and begins to engage with the public with their own contributions. As we ended the

Professional sports clubs bottom of the league on female representation: 53% have no women on their board

Report by law firm Farrer & Co reveals a stark contrast in the number of board positions held by women in commercial sports clubs compared to those in national governing

Major Events International are hosting the International Federations Summit in January 2020

On the 12th/ 13th February, Major Events International (MEI) will be bringing together International Federations and a delegation of best of breed industry suppliers for their 3rd annual International Federations

From virtual sports IP to subscription saturation, Seven League unveils the seven trends to define Digital Sport in 2020

This story was provided by Seven League Leading global digital sports consultancy Seven League has revealed seven key trends that are set to define the digital sports landscape in 2020. 

Exploring The Developing Uses Of IoT In Sports

By Ellie Coverdale The Internet of Things, also referred to as the IoT, is an area in which a lot of rapid development has occurred across the last decade. It

Basketball Africa League Unveils Official Logo

New Logo Celebrates League’s Pan-African Footprint, Africa’s Diversity and Continent’s Rich Basketball Heritage The Basketball Africa League (BAL), a new professional league featuring 12 club teams from across Africa and

Commercial Director of Huddersfield Town Sean Jarvis: the story behind the Paddy Power kit launch

Image credit goes to Ashley Dunsford-Tagg In the summer of 2019, I was fooled, and I think many in the footballing world were too. Huddersfield Town and Paddy Power attempted,

Understanding the logistics of Euro 2020 ahead of Digital Sport’s January event

By Michael Constanti To kick-off the new decade, Digital Sport are hosting an event to showcase how the Euro’s will use digital and technology to overcome the challenges of a