News

European Tour, Ryder Cup Europe and Two Circles create Tour Consumer Experiences

The European Tour and Ryder Cup Europe today announced Tour Consumer Experiences, an 11-year strategic venture with industry-leading sports marketing and data technology company Two Circles. Tour Consumer Experiences will

Rugby League World Cup 2021 and The National Lottery Announce Major Partnership

The National Lottery announced as an Official Partner of RLWC2021, which includes becoming an Official Partner of the RLWC2021 CreatedBy Capital Grants programme The multi-million-pound investment in RLWC2021 further supports

WorldSBK Secures Eurosport Coverage in New Long-Term Agreement

MOTUL FIM Superbike World Championship extends its coverage through Eurosportacross more than 50 markets in Europe Discovery’s leading multi-sport brand will provide exclusive coverage in 32 markets Dorna WSBK Organization

Six Founding Riders Set To Bring The Vision Of The UCI Track Champions League To Life

Olympic Champions, UCI World Champions and World Record holders join the new track cycling competition debuting in November 2021 The UCI Track Champions League is delighted to announce that six

Sports related spending to soar this summer as pre-pandemic life resumes

New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track  As pubs and indoor

KIN Partners Scores Commercial Relationship With Real Madrid C. F.

KIN Partners, one of the leading independent sport and entertainment companies globally, has been appointed by Real Madrid C. F. as a commercial sales partner. The arrangement sees KIN support

LUX RALLIES THE WORLD TO TAKE A STAND FOR OLYMPIC GOLD MEDALIST CASTER SEMENYA

Leading beauty brand joins forces with iconic athlete to campaign against World Athletics’ ban for having natural high-performance testosterone Unilever beauty brand, LUX, today voiced its support for renowned South

Formula 1® announce female-only qualification route for F1 Esports Series Pro Championship

Formula 1® has today announced plans for the F1® Esports Series Women’s Wildcard, a female-only qualification route into the Pro Exhibition, where F1® teams will be scouting talent to add

Leeds United in global digital first as players invade WhatsApp!

Leeds United has become the first Club in the world to have players represented as emoji-like characters for their supporters to up their messaging game on WhatsApp and iMessage. Fans

Castore tees up American golf sensation Patrick Reed to launch new collection and drive US expansion

Patrick Reed signs on as latest Castore ambassador New golf collection showcased at US Masters Company opens Baltimore distribution depot to support US expansion Castore, the premium British sportswear brand,