Football

How PSG and PSV celebrated league title victories – and how Barcelona are almost there

The league titles across most of Europe are now all but sealed. Here’s how the latest winners celebrated their victories on social media.

Inter Social Night causes a storm as players wear social media handles on their shirts

Inter Milan’s first Inter Social Night causes a Twitter storm.

Manchester City release Twitter documentary series with novel way of engaging fans

Manchester City’s Twitter documentary series about grassroots football saw the club use direct messages to remind fans to tune in.

How Man City’s Benjamin Mendy turned a horror debut season into a great one

How Benjamin Mendy has used social media to become a fan-favourite and a crucial member of the team – everything you want from a debut season.

How Chelsea, Arsenal and Man City promoted their teams in the FA Cup semi finals

Chelsea, Man City and Arsenal are all making strides when it comes to linking up their men’s and women’s teams on social media.

Chelsea’s Sports Tech Hack will keep the club at the cutting edge

Chelsea hold another hack day proving they are committed to innovation in all areas of the club.

Manchester City’s touching title celebrations show the good side of social media

Manchester City’s title-winning celebrations reminded us why social media is still a good thing.

Man City, the NBA & the best YouTube practices for sports teams

The best practices we see sports teams using to engage with fans on YouTube.

Arsenal’s social media reaction to drawing Atletico Madrid was perfect

The Europa League draw was a moment for Arsenal to capitalise on social media, and they did it in a very sensible way.

Champions League draw: How Liverpool, Real Madrid, Bayern Munich and Roma reacted on Twitter

The Champions League draw has taken place – and here’s how the club’s reacted to their fates on Twitter.