Football

Man City study shows media coverage key to growing women’s football

New study shows that media coverage more than grassroots intiatives will have greatest effect on long-term growth of the women’s game.

The World Cup must act as a catalyst for women’s football to turn casual fans into passionate ones

The next step for women’s football is to turn casual interest in the World Cup into fans of the Women’s Super League.

Premier League fixture announcement is a wake up call for brands and publishers

The Premier League fixtures have been announced, now’s the time for brands and publishers to start working together.

Digital Sport London: The importance of choosing the right path to grow women’s football

Digital Sport London’s aims for Growing Women’s Football – our July event.

Backlash felt by Three UK shows ambush marketing is risky at Women’s World Cup

Ambush marketing always takes place at major sporting events – but will brands think twice this time if they’re not already stumping up cash to support the women’s game?

Liverpool join TikTok as social media platforms understand the need to attract sports teams

Liverpool’s creation of a TikTok account is a partnership between the two organisations. And it shows social media platforms understand how important sport is to them

FIFA to organise a Hackathon with the aim of leveraging voice technology

FIFA are hoping to use the power of the crowd to leverage trends in voice technology for the good of football.

Expedia and The Players’ Tribune team up to create “Travel Like a Champion” video series

The Players’ Tribune and Expedia have announced the start of a two-year partnership to activate the travel brand’s UEFA Champions League sponsorship.

UEFA and EA Sports announce date and venue for eChampions League final

The inaugural eChampions League final will feature the eight best Playstation FIFA players.

Some of the most interesting pieces of branded content in sport this week

How some of the brands with sponsorship portfolios in sport are using branded content deals with publishers to activate to great effect.