Football

What media coverage of the World Cup tells us about growing women’s football

With DSLondon’s Growing Women’s Football event on the horizon, we ask what strategies should be put in place to grow the game.

Sevilla launch new club shop on Amazon

Sevilla become the latest team to open a club shop on Amazon – but will partnerships become official once the ecommerce giant wades deeper into football with Premier League rights next season?

Real Madrid take over newly-promoted CD Tacon to launch women’s football team

Real Madrid make an acquisition in order to finally launch their own women’s football team.

UEFA Innovation Hub enlists seven start-ups to “shape the sport of the future”

UEFA’s Innovation Hub seeks to integrate new digital technologies into the governing body’s processes to enhance football’s future.

Man City study shows media coverage key to growing women’s football

New study shows that media coverage more than grassroots intiatives will have greatest effect on long-term growth of the women’s game.

The World Cup must act as a catalyst for women’s football to turn casual fans into passionate ones

The next step for women’s football is to turn casual interest in the World Cup into fans of the Women’s Super League.

Premier League fixture announcement is a wake up call for brands and publishers

The Premier League fixtures have been announced, now’s the time for brands and publishers to start working together.

Digital Sport London: The importance of choosing the right path to grow women’s football

Digital Sport London’s aims for Growing Women’s Football – our July event.

Backlash felt by Three UK shows ambush marketing is risky at Women’s World Cup

Ambush marketing always takes place at major sporting events – but will brands think twice this time if they’re not already stumping up cash to support the women’s game?

Liverpool join TikTok as social media platforms understand the need to attract sports teams

Liverpool’s creation of a TikTok account is a partnership between the two organisations. And it shows social media platforms understand how important sport is to them