Football

PSG’s smart strategy is the lastest in football’s attempt to woo Asia

On their Asian tour this summer, Paris Saint-Germain are using social media to charm a whole new continent.

Serie A showing games in cinemas is an attempt to bring the social experience back to football

Over the years, football has become less and less social, but Serie A’s new initiative could be a step to bringing it back.

Video games have changed the way football fandom operates – it’s time sport recognised that

Gaming has changed the way fans view football. It’s about time sport as a whole recognised the role it’s played.

Cristiano Ronaldo transfer will show how much digital reach equals financial revenue

Cristiano Ronaldo’s transfer to Juventus is justified by the numbers, but this will show how much power digital media has to drive revenue indirectly.

Manchester United launch MUTV integration for streaming platforms

Manchester United ensure that fans won’t miss anything by integrating MUTV with four different streaming platforms.

World Cup data from Goal shows Cristiano Ronaldo and Lionel Messi are still unbeatable despite early exits

Football’s big two still lead the way in the content stakes despite disappointing World Cups with their countries.

The World Cup will have a lasting effect on some players – but only if they’re smart about it

Separating ‘vanity metrics’ from real numbers is the challenge for the players who have had a breakthrough World Cup.

Chelsea FC launch their new club app, the 5th Stand

Chelsea launch a new app to give fans behind the scenes content and overseas fans a chance to find like-minded people.

ICC’s partnership with Grabyo is a dream for clubs’ social media accounts

International Champions Cup partners with Grabyo to bring social media video capabilities to the competition.

Transfer announcement videos – the summer window so far

Last summer’s craziness has given way to a more understated approach this time around.