Football
Spreadex reaches the Premier League after multi-million-pound shirt deal with Burnley FC
UK betting firm Spreadex has reached the Premier League by becoming the principal front of shirt partner with Burnley Football Club for the coming season. The Spreadex Sports logo will
Hope Solo Joins Goal For Launch of US Women’s Football Podcast
Goal has launched a new podcast focused on the US Women’s National Team (USWNT) and featuring former USWNT goalkeeper and two-time Olympic gold medalist, Hope Solo. The launch of the
Joymo Nets Exclusive County FA Live Streaming Deals
Fast-growing video streaming platform, Joymo, has scored two new football partnerships providing exclusive live streaming services to Lancashire and Nottinghamshire County Football Associations (FA) for each organisation’s annual competitions. The agreements
Blueenergy Group and Udinese Calcio renew partnership for the 2021-22 season in support of environmental sustainability
For the fifth year running, Bluenergy Group will be Udinese’s Back Jersey Sponsor and Energy Partner, supplying gas and electricity at the Dacia Arena Bluenergy Group’s environmentally friendly power has
Castore and Newcastle United FC sign landmark multi-year agreement
Deal will see launch of new home, away, third and training kit ranges for the 2021-22 season Sportswear group will take control of running club’s e-commerce operations St. James’ Park
SL Benfica and Adidas renew contract until 2027
Portugal’s most successful club and iconic German apparel company announce extension of longstanding relationship by launching video of new shirts. SL Benfica and adidas have just announced the renewal of
Hotpod yoga joins the Three Lions at training camp for 2020 EUROS
Hotpod Yoga has been brought in as an integral part of training and recovery as the England football squad battle their way through the UEFA European Football Championship. Following their
Prime Time: Paddy Power Makes Move Into TV Content With New Virgin Media And Amazon Prime Series
Bookmaker Paddy Power is making a landmark move into longform content by writing its own sitcom to be broadcasted on terrestrial TV and streaming services. Entitled ‘The VAR Room’, the four-part series takes a tongue-in-cheek look at
GV6 Sport Collective deliver an innovative five-year SPFL Title Partner
The Scottish Professional Football League (SPFL) announced a new five year partnership with cinch, the UK’s fastest-growing online used car marketplace. The innovative ecommerce business enters an agreement to become
The BBC and ITV invest heavily in big-name pundits for the Euros to help pull in viewers
In the battle for social media supremacy, which team will create the most conversation, engagement and opportunity to drive interest in the live broadcasts? Analysis from Nielsen Sports shows that
