YouTube’s biggest influencer football team Hashtag United net Snack Media as Digital Partner

Hashtag United and Snack Media have announced a new partnership.

Key takeaways from Digital Sport London: What Now for Sports Marketing?

With The FA, Bleacher Report, and Fantastec on the panel, we saw some of the industry’s greatest experts talk about the future of sports marketing.

FIFA aims to take back control with expansion of the Club World Cup

Plans to revamp the Club World Cup are not universally popular, but a larger tournament featuring the best teams would take its place at the top of the club game.

The Cristiano Ronaldo effect: Has football become Reality TV?

The Cristiano Ronaldo story seems inevitable yet still thrilling, so has sport become reality TV?

Five reasons why football teams continue to invest in esports

Esports is a massive opportunity for sports teams and here’s why you’ll see more football clubs

Fly Emirates highlight the pros and cons of activating Real Madrid marketing strategy in El Clasico

Could the brand have executed this better? Or was their message always going to be diluted either by poor form or a less interesting match?

Wolves to take advantage of growing eSports market in China with a team of their own

The high-flying Chinese-owned Premier League club invested their own esports team at the start of the season and are now using their involvement to grow the brand in China.

UEFA and Kia launch new activation with the aim of donating football boots to refugees

UEFA and Kia’s newest Europa League activation includes a corporate responsibility push.

Manchester City’s kit deal with Puma sees them join rivals Man United as top earners

The new deal will see the Premier League champions move from Nike to the German sportswear giants.

La Liga’s enlists technology to boost TV audiences around the world

Sunlight issues and full stadiums are on the agenda as La Liga attempts to set itself apart from the rest.