Football

Live-streaming no longer the elephant in the room as Premier League looks to crack down

Illegal streaming isn’t what rightsholders want to be thinking about when they sell rights to broadcasters, but it’s an issue to be taken seriously.

Candid shots of celebrating Didier Deschamps shows why the internet loves reaction videos

The France manager’s reaction to his team’s goals against Croatia are a purer form of a craze that’s taken over the internet.

FC Barcelona power ahead of the competition in the social media stakes

The La Liga club are a powerhouse on the pitch, and their own data shows how big a social media giant they are now, too.

AS Roma are the first Serie A club to broadcast a game live on Twitter

There was a social media first this weekend as Roma streamed their own pre-season friendly live on Twitter.

Biggest club teams weren’t to be outdone as they tweeted the World Cup final

France and Croatia played out the World Cup final, but the club teams were never far away from the action.

Signing Cristiano Ronaldo From Real Madrid signing helps Juventus beat the Twitter Cull

After the Twitter Cull, did football clubs and players lose many followers?

Whatever happens in the World Cup final, Nike can already claim victory

On Sunday, for the first time ever the World Cup final will take place between two teams wearing Nike kits.

Eleven Sports secures UK rights to Serie A to go alongside their La Liga coverage

Eleven Sports strikes another huge blow, securing exclusive UK Serie A rights for the next three seasons.

Why brands need to recreate the natural link between fans and players

Fans and players have never been further apart – it’s up to brands to create access to the stars and play up their role as the natural link.

England’s modest heroes give brands their biggest lesson of the World Cup

England’s modest but genuine stars show why brands need to look past social media reach when selecting players to partner with.