Football

AZ Alkmaar become the first Dutch club to run a Hackathon

Following in the footsteps of Manchester City, Chelsea and Arsenal, AZ have became the first Dutch club to host a Hackathon – what did they learn?

West Ham learn to expect the unexpected on deadline day

West Ham United’s latest transfer video was another well thought-out piece – but then Jack Wilshere stole their spotlight.

Wolves become the latest Premier League team to commit to going all in to esports

As FIFA as an esport becomes more and more popular, Premier League clubs are commiting to getting on board.

Borussia Dortmund re-launch OTT platform BVB-TV with Sportradar

Borussia Dortmund launch new OTT platform with the help of Sportradar.

The unintended consequence of the rise of OTT in sport

As live-streaming platforms start to snap up some of the biggest sports rights, the unintended consequence seems to be the rise of new ‘free-to-air’ possibilities.

Snapchat teams up with NBC to produce Monday night Premier League show

Snapchat’s venture into sports content continues with a deal to air NBC’s Monday night Premier League recap show.

How Premier League clubs are interacting with local fans on pre-season tours

Premier League clubs are off on pre-season tours of the world – here’s how they’re engaging with their fans out there.

PSG’s smart strategy is the lastest in football’s attempt to woo Asia

On their Asian tour this summer, Paris Saint-Germain are using social media to charm a whole new continent.

Serie A showing games in cinemas is an attempt to bring the social experience back to football

Over the years, football has become less and less social, but Serie A’s new initiative could be a step to bringing it back.

Video games have changed the way football fandom operates – it’s time sport recognised that

Gaming has changed the way fans view football. It’s about time sport as a whole recognised the role it’s played.