Football

“Preparing the ground” is key to growing women’s football after encouraging World Cup

Digital Sport London focuses on women’s football this evening, as Endeavor and Visa give us their views.

“Getting ready for July 8th” – Visa’s support of women’s football won’t end with the World Cup

Digital Sport London’s July event looks at women’s football – here, panellist Adrian Farina gives his take on Visa’s World Cup sponsorship activations and tells us why now’s the time to start really promoting the game.

Bundesliga partners with Vodafone to launch 5g in stadiums as well as a new app

A new AR app will give fans access to real-time data of the type not usually seen before.

Premier League could take over WSL as strategy to grow women’s football is up for discussion

Women’s Super League could become administered by the Premier League. Meanwhile the debate rages over the best strategies for growing women’s football.

A new direction for Roma transfer videos is social media reach used for good

AS Roma use their social media reach help find missing children around the world.

Why England v USA is the perfect platform for growing women’s football

The Women’s World Cup is a catalyst for interest in women’s football and the England v USA semi final is the perfect platform for growth.

What media coverage of the World Cup tells us about growing women’s football

With DSLondon’s Growing Women’s Football event on the horizon, we ask what strategies should be put in place to grow the game.

Sevilla launch new club shop on Amazon

Sevilla become the latest team to open a club shop on Amazon – but will partnerships become official once the ecommerce giant wades deeper into football with Premier League rights next season?

Real Madrid take over newly-promoted CD Tacon to launch women’s football team

Real Madrid make an acquisition in order to finally launch their own women’s football team.

UEFA Innovation Hub enlists seven start-ups to “shape the sport of the future”

UEFA’s Innovation Hub seeks to integrate new digital technologies into the governing body’s processes to enhance football’s future.