Football

FIFA to organise a Hackathon with the aim of leveraging voice technology

FIFA are hoping to use the power of the crowd to leverage trends in voice technology for the good of football.

Expedia and The Players’ Tribune team up to create “Travel Like a Champion” video series

The Players’ Tribune and Expedia have announced the start of a two-year partnership to activate the travel brand’s UEFA Champions League sponsorship.

UEFA and EA Sports announce date and venue for eChampions League final

The inaugural eChampions League final will feature the eight best Playstation FIFA players.

Some of the most interesting pieces of branded content in sport this week

How some of the brands with sponsorship portfolios in sport are using branded content deals with publishers to activate to great effect.

Champions League Final: A golden opportunity for publishers to get up off the mat

This weekend’s Champions League final will end one of the most thrilling editions of the competition, and it provides a lesson to sports publishers everywhere.

Borussia Dortmund to release behind the scenes documentary on Amazon Prime

German giants Dortmund are the latest team to bring out a documentary for an online, on-demand streaming platform.

BT Sport confirm Champions League and Europa League finals will be available for free

BT Sport have confirmed that this year’s Champions League and Europa League finals will be made available to all on TV, mobile and YouTube.

Arsenal Women announce Mastercard as club’s first ‘Major Official Partner’

In another high profile investment into women’s football, Arsenal Women have signed a landmark deal with Mastercard.

Aston Villa announce Kappa as new principle partner and kit supplier for next season

Aston Villa unveil Kappa as new shirt supplier, working in tandem with Fanatics.

FA Cup set to be broadcast exclusively on free-to-air as ITV look to pick up rights

The FA Cup may not find itself behind a paywall at all from the season after next as ITV and BBC look to divide up the rights.