Football

Arsenal’s Tom Hines on club generated content and innovation

When innovation catches up with the ideas, we might have a new era for club content on our hands.

How the Danish Football Association is channeling Strava to engage with grassroots

How the Danish Football Association is taking a data-driven approach to drive engagement and boost participation in its amateur ranks.

What can sport learn from brands like Adidas and Netflix?

In 2018 plenty of new companies will be set up and many will thrive. Some might even go on to become recognisable names all around the world.

OGC Nice team up with Vogo to bring in-game replays to fans at the Allianz Riviera

Stadium technology at OGC Nice shows how sports teams need to differentiate their matchday experience in order to compete with the comfort of TV.

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Umbro gives French fans a novel way to be involved in jersey design

Umbro gave fans of three French clubs the chance to create their own fan jerseys in a unique social media engagement.

Facebook and Twitter are so mainstream Man City & AS Roma look elsewhere for innovation

When sports organisations started being about more than just sport, it all started with commercial partners and sponsorship deals. That branched out into a race for more and more fans

Nielsen Sports establishes partnership with streetfootballworld on #CommonGoal initiative

In Germany, Nielsen Sports, the global leader in analytics, data, insights and consulting solutions will support the nonprofit organization streetfootballworld. In the medium term, this support will include providing further

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EA Sports and Adidas give four top clubs chance to reach fans on FIFA 18

EA Sports and Adidas strike a deal to give fans on FIFA 18 the chance to play in exclusive kits for four of Europe’s top teams.

Man City’s new Twitter emoji shows the power footballers have on social media

Benjamin Mendy’s impact on Manchester City shows what footballers can do when they embrace social media properly.

The role of live-streaming in the soap opera sporting culture

If viewing figures are falling, and it’s not down to streaming, then why are media rights deals soaring higher than ever before?