Esports

F1 Esports World Championship shows potential of partnerships when done right

Yesterday, the first ever F1 Esports World Championship semi-finals took place at Gfinity in London. 40 ‘drivers’ were battling it out for the 20 grid positions available at the grand

West Ham could be a clue to how other clubs approach esports

West Ham United became the first Premier League football team to sign up an official esports gamer when Sean ‘Dragonn’ Allen signed for the club in May 2016. Almost a

Leaders Week insights start in earnest

The London Leaders’ Week kicks off at Stamford Bridge this week, bringing together some of the biggest names around the sports industry for a week of talks and panels and

Strive Sponsorship & Coutts team up for esports tech event

Strive Sponsorship, the sports and entertainment marketing consultancy, and Coutts private bank have partnered to initially host an event aimed at supporting the growth of revenue for eSports businesses in

What Esports can learn from the global growth of other sports

At the Betting on Sports conference last week at London’s Olympia, Esports was firmly on the agenda. One of the interesting things about the nature of Esports compared to traditional

Esports is at a crossroads, and lessons from FIFA should be taken on board

Today at the Betting on Sports Conference at London’s Kensington Olympia, some of the morning’s focus was on esports and the role the sector plays in the betting industry. For