The League of Ireland is a model example of how traditional leagues can get into esports

It’s been almost a week since our last Digital Sport London event took place at Pinsent Masons in central London.

Focusing on esports, we had two panel discussions about the enormous growth in the sector as well as its future.

On the first panel were Malph Minns of Strive Sponsorship, Adam Whyte, Head of Esports at Goat agency, and Tom Halls, Head of Strategic Development at Gfinity. The panel was moderated by Charlie Beall, Senior Consultant at 7League.

That first discussion of the night focused on what is currently taking place in the esports industry and what comes next: How the teams and leagues in the traditional sports are getting involved, how well the panel felt they were doing, and what the panel thought should happen in order to grow the space even further.

In the video below, Adam Whyte talks a little bit about which traditional sports league he feels is doing a good job translating their popularity and success into esports and why using your own brand to get into esports by simply signing a FIFA player isn’t quite enough. The League of Ireland is singled out as a good example – for more reason that one!

Join us throughout the week as we look back on the event and bring you more nuggets of wisdom from our esports special including more from the first panel, some video from the second panel which discussed grassroots / participation esports, and our post-game special podcast with bonus views from some of the panelists after the end of the event.

Make sure you follow us on Twitter and LinkedIn for updates!

About author

Chris McMullan
Chris McMullan 635 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

You might also like

NFL UK has a big week on Twitter as stars come to town

It was a big week for the NFL in the UK as big stars came to London.

Instagram launches IGTV – how will sport react to the change?

Instagram has announced the launch of IGTV and the arrival of long-form video content on the platform – how will this affect sport?

West Ham’s slick transfer announcement is a lesson to others

West Ham United’s announcement of Lukasz Fabianski hit all the right notes for a transfer announcement.