Esports

Aston Villa’s AVFC Gaming is a fresh take on FIFA18 amongst football clubs

AVFC Gaming is a fan focussed platform, which is a new take on esports to most football clubs.

A golden opportunity for marketers: Why it’s time to get on board with esports

Momentum in esports is only going one way – and brands need to get on board before the train leaves the station.

Premier League to have a winter break but proposal leaves little room for innovation

Premier League’s winter break poses a smart compromise to see players get a rest but to keep the show on the road for fans – but it leaves little room for innovation where other leagues can take advantage.

Christian Fuchs launches his own esports team, NoFuchsGiven

Leicester City title winner Christian Fuchs launches new esports team to go alongside his clothing brand, and cements his brand’s place at the heart of the football, gaming and fashion intersection.

Esports: FIFA 18 eWorld Cup final will take place in London

EA Sports and FIFA announce that the 2018 eWorld Cup will take place in London.

Goal launches esports show and teams up with City Football Group for the first series

Global football website, Goal has launched a new eSports series, ‘Goal Vs’, as it looks to increase its esports output in 2018

Sky Sports broadcasts FIFA18 eWorld Cup as esports makes inroads into the mainstream

IOC President talks up the chances of esports being added to the Olympic Games as Sky Sports broadcasts FIFA18 tournament.

NBA 2K esports league kicks off in style with behind the scenes Twitter coverage

The NBA 2K eLeague has tipped off and the Twitter coverage gave us an interesting glimpse behind the scenes.

Sportego eLeague announce an eSports LAN event to take place in FC Twente’s De Grolsch Veste Stadium

Global eleagues, the Irish-based eSports company, have announced that the finals of the Sportego eLeague will take the form of a LAN event in the De Grolsh Veste Stadium

Why esports sponsorship is different from traditional sports

At Digital Sport London’s esports event, the panel looked at commercialisation in esports – and how it differs from the models we all know in traditional sports.