Posts From Toby Marriott
FOX Sports to take golf coverage to the next level of digital innovation at the US Open
FOX Sports is set to tap into a range of digital innovations to bring viewers closer to the 116th US Open Championship, which tees off tomorrow. The latest technology aims
Nike introduces Pro Genius Mental Training to the Nike Football App
Nike have introduced ‘Pro Genius’, a series of interactive mental performance games and tools to help players think, predict and react as fast as the pros. Available on iPhone and
Achievement Unlocked: Adidas celebrate ambassadors at Euro 2016 with instant campaign
Adidas has created a series of videos promoting its ‘First Never Follows’ campaign, celebrating their ambassadors and promoting their latest boots, the ‘Mercury Pack’. The German brand dominated its competitors on social media
Digital Sport’s Weekly Wash-Up 10/06/2016
Man City sign Giphy After completing the deal for İlkay Gündoğan, Manchester City have struck their next partnership of the transfer window: with a GIF search engine. Giphy will host a dedicated MCFC
Digital Sport’s Weekly Wash-Up 03/06/16
Dallas Cowboys use high-tech footballs for training The Dallas Cowboys are now using footballs that whistle when a player holds a ball tightly and with correct form, in a plan to
Samsung rolls out first 360-degree content for NBA Finals on Twitter
Just in time for the 2016 NBA Championship Finals, Samsung has partnered with Twitter to deliver 360-degree content including advertisements in what is a first for the platform. It will
Heart rates light up the SCG with stadium activation
We’ve heard about wearable tech for athletes, but what about wearable tech for fans? Australia’s largest health insurance organisation, HCF, has delivered a brilliant stadium activation for fans of the Aussie
L’Équipe lets fans explore all 10 Euro 2016 stadiums in stunning 360°
L’Équipe have created an incredible immersive experience in the build-up to Euro 2016. The French media company has introduced a comprehensive guide to the tournament’s stadiums, featuring immersive photography as
Digital Sport’s Weekly Wash-Up 27/05/16
Juventus launch Arabic language service and Spotify streaming Juventus Football Club has expanded its international reach by launching an official website and social accounts in Arabic. The Serie A Champions already
Shotglass Media’s Neil Smythe on The Football Republic and the buzz of Live Streaming
The Football Republic is a network of football channels created “by fans, for fans”. They create original content, host debates and Q&A’s and most recently, stream live shows with some
