Posts From Matt Tewhatu
Steph Curry launches start-up to assist fan engagement
NBA golden boy Stephen Curry has followed in the footsteps of now-media mogul and fellow baller LeBron James and launched his own startup aimed at helping athletes optimise their social
French Football Federation launches “Proud to be Blue” campaign
To celebrate being 100 days out from the 2016 Euros, the French Football Federation has launched its “Proud to be Blue” campaign in support of the French national team. Proud
Shoe company ad unlocks shoes for the fastest runner
In what must rank as one of the more cooler stunts a sneaker brand has pulled off this year to date, Reebok has rewarded fast members of the public in
FC Bayern Munich set to revolutionise fan engagement
German football powerhouse FC Bayern Munich will embark on one of the most ambitious technological and content transformations in the world of sport, a project the club has dubbed “Digital 4.0”.
NBA franchise is offering fans free mobile data
In an unprecedented move by any sports team and sponsor pairing, the Phoenix Suns in conjunction with US telecoms giant Verizon are offering free mobile data to people who buy
Fans to get digital personalised club shirts ahead of Capital One Cup Final
The Football League is giving fans of both teams in the Capital One Cup Final this weekend at Wembley a chance to show extra support via their social media accounts.
Is VR the future, or a fad?
Yes it’s that buzz word again. Virtual Reality or VR as its come to be known as. Look at any site on the internet and it’s hard to avoid seeing
Fox Sports to stream live sport in VR
FOX Sports will usher in a new age of sports broadcasting after signing a deal with Next VR to broadcast live sport in virtual reality free of charge. Specific details
LeBron crowned NBA’s social media King
Following the conclusion of the All Star weekend, LeBron James has been anointed the NBA’s king of social media, registering a digital value of almost double his nearest rival. In
Beats by Dre to become Chelsea FC’s Official Sound Partner
Well-known audio brand Beats by Dre has signed a deal with Chelsea FC and will become the football club’s first ever “Official Sound Partner”. In a sign that the brand
