Posts From Matt Tewhatu
The digital revolution: a chance for minority sports
With talk about the digital revolution leading to a fundamental restructuring of the linear digital strategy of many sports governing bodies, those who work for or with less mainstream sports can be
Digital Sport’s Weekly Wash-Up 17/06/2016
Sky to air 24 hour eSports channel Sky is set to launch a 24 hour eSports channel as part of its service to capitalise on the skyrocketing popularity of the
EUROs real-time content comes to the Cannes Waterfront
Live match content centred around matches at the EUROs will be streamed on to the Cannes Waterfront after Snack Media signed a partnership with advertising owner Clear Channel Outdoor. As part
England to provide live updates via direct messages during the EUROs
England Football will deliver live updates directly to Twitter users’ inboxes during their match against Wales in Lens on Thursday. Formally announced on Wednesday, all fans will have to do to
This EUROs 2016 survey identifies the ‘typical EURO 2016 fan’
As time ticks down to the start of the 2016 EUROs, Snack Media has released a detailed infographic about the typical EURO 2016 fan and how fans will consume content
Yahoo researchers predict the winner of the EUROs
In a slightly unique digital perspective of the 2016 European Championships, Yahoo researchers have teamed up with Tumblr and Opta to determine the winner of the competition. Starting by analysing
Beats remains master of ambush marketing with new ad ahead of EUROs
Beats by Dre has continued its reputation as a master of ambush marketing after releasing its new ad starring football superstars Harry Kane, Antoine Griezmann, Mario Gotze and Cesc Fabregas.
Adidas asserts social media dominance of competition ahead of 2016 EUROs
Despite sharing the brand limelight with Nike and Puma at this month’s EUROs, adidas has ruled the roost on social media before the start of the tournament, dominating the mentions across
What can make traditional broadcasters relevant again?
Ok, ok, so the title may be a little harsh. But regardless of your viewpoint on the broadcaster/agency/digital platform paradigm, there’s no denying that traditional broadcasters are on a collision
Wimbledon: Traditional on the court but at the heart of digital innovation off it
When it comes to the All England Lawn Tennis & Croquet Club, many things are off limits, or at the very least, viciously protected. Such things include the size of
