Posts From Karl Lusbec
Hate Glazer, love unofficial Man Utd merchandise
Manchester United fans have taken charge by addressing their hate of the Glazer family with apparel merchandise featuring Manchester United original colours (Green/Gold).
Football Players ARE Brands
The recent Tiger Woods crisis showed the world how brands and athletes are tightly linked. While Accenture, Gatorade, AT&T dropped the golfer, other brands such as Gillette and Procter and Gamble, have significantly dimmed down their use of Tiger in advertising campaigns.
Nike Wrote Its Future
A recent survey by The Nielsen Company* showed that Nike was more frequently linked to the World Cup than any of the tournament’s official partners and sponsors.
Danny Jordaan, the 2010 World Cup Maestro
Danny Jordaan is the most important man in football at the moment. He fought to bring the World Cup to Africa and is now in charge of the success of the most important sporting event worldwide.
Under Armour Interview: Blair Tripodi
Karl Lusbec recently interviewed Blair Tripodi, Under Armour’s International Marketing Director. Blair has an extensive marketing experience and worked for the US Olympic Committee for 6 years as Director NGB Marketing, Director of Consumer Products and Brand Marketing Director
3 Powerful Players
According to a Sport+Markt survey, Sportswear brands adidas, Nike and Puma are the most recognisable football sponsors in the top five European markets. Nike, adidas and Puma all will play a key marketing role on the pitch during the FIFA World Cup 2010. Indeed, with 12 teams qualified for the event, adidas is leading the way, followed by Nike with 9 teams and Puma with 7 Federations attending…..
Interview: adidas Marketing Director Gavin Cowley on the 2010 FIFA World Cup in South Africa
Karl Lusbec interviews adidas Marketing Director Gavin Cowley to get his views on the first FIFA World Cup in South Africa; on the marketing activations, competition and also on how the World Cup will contribute to the social and economic development of the country.
